Christopher E. Thilk
chris.thilk@gmail.com
630-212-5226 (cell)
http://www.linkedin.com/in/christhilk

Work History

Voce Communications: Supervisor, Client Services (March, 2009 – Present)

• Led multiple client teams on projects including corporate blog launches and continued management, status network programs and more
• Created a number of knowledge resources on social media tools and news for both internal usage and client information
• Contributed to the Voce Nation agency blog

Spout.com: Marketing Director (August 2008 – February 2009)

• Oversaw search engine optimization/marketing efforts, both in general and tied to specific events/programs
• Coordinated social media marketing programs utilizing Twitter, Facebook and other sites in an effort to increase interactivity
• Coordinated community organization/optimization efforts meant to increase the conversation among members of Spout’s network
• Worked with outside public relations firm on increasing press opportunities around Spout
• Worked to highlight functionality on Spout that was being under-utilized and launch new tools with appeal to a new category of potential users
• Launched the Inside.Spout.com corporate blog as an outlet for Spout company news as well as items that didn’t fit into the existing SpoutBlog editorial identity

Freelance Writer (May 2004 – Present)

• Wrote the “Movies on the Brain” and “Movie Marketing Madness” columns for FilmThreat
• Contributed to Weblogs, Inc. blogs, including AdJab, TVSquad, Cinematical and Droxy
• Contributed to Watershed Publishing’s MarketingVox.com and MediaBuyerPlanner.com
• Have written for a number of other publications, including Brandweek, iMediaConnection.com and MediaBullseye

MWW Group: Social Media Strategist (April 2006 – August 2008)

• Worked on social media influencer programs for a number of clients that involved product loans
• Developed and executed online media components for traditional media programs already in place
• Responsible for monitoring and reporting of online conversations for clients, as well as provided guidance on potential responses
• Executed outreach for client news and programs that involved personalized media list building and pitching
• Worked on SEO programs that involved reviewing client websites as well as those of competitors and the industry in general in order to build recommendations
• Contributed to the OpentheDialogue.com practice blog

Bacon’s Information: New Media Specialist/Special Asst. to Mktg. (Sept. 1998 – April 2006)

• Worked to build and maintain online monitoring media list and client information
• Launched the now-deleted Bacon’s Blog
• Wrote white papers on corporate use of blogging, RSS and podcasting
• Spoke to PRSA chapters nationwide on then-burgeoning social media opportunities

Links
Movie Marketing Madness (http://www.moviemarketingmadness.com/blog): My primary blog, Movie Marketing Madness is mostly devoted to analysis of how movies are marketed but also includes general marketing news and thoughts, especially in terms of social media programs. Launched in May of 2004 as a once-weekly column on FilmThreat.com, the February 2005 creation of the blog was originally an extension of that but soon became home to the columns and more.
Chris Thilk (http://christhilk.wordpress.com/): This is more a home for the stuff that doesn’t fit into MMM and so has always been an “off-topic” outlet for me. It contains more general movie news, an archive of marketing commentary and a journal of the movies and music I’m enjoying.
@CThilk on Twitter (http://twitter.com/CThilk): My Twitter profile. Unlike some people I don’t auto-publish my blog posts to Twitter but instead try to use it as intended, as a conversation platform.

More links below.

Columns
Brandweek:

1. Opinion: Sony Pictures Catches on to Web 2.0 Marketing
2. Opinion: Why Raunchy Movie Trailers Are Effective
3. Marketing Movies: Sometimes the Right Path is the Uncommon One
4. Stay Tuned for Previews? Not Online
5. Taking the Audience By Surprise
6. Making Your Marketing Do With Less
7. Step 1: Don’t Honk Off Your Audience
8. Who’s Watching Your Brand?
9. New Media Gets Reel
10. Half-Minute, Half-Witted
11. The Innerworks Of Networks

iMediaConnection:

1. Making Your Movie a Brand Experience
2. Blogs and Podcasts: A Voice Lesson
3. The Video Promo Pipeline
4. Marketing on a New Plane
5. Movie Sites: Hub or Hodgepodge?
6. Wearing Your Film on Your Sleeve
7. The Long Tail of Movie Marketing
8. Build a Stickier Film Site
9. Five Films That Did Integration Right
10. Achieve Marketing Excellence in 2007
11. Making the Link From Searches to Purchases

MediaBullseye:

1. And Now For Your Feature Presentation’s Blog
2. Online Video Changing the Game for Movie Marketing
3. Is Online Rumor-Management Possible for Hollywood?
4. Widgets Replacing Web Ads?
5. Roundtable Madness with Chris Thilk

Media Quotes

• 7/10/08 – The Hollywood Reporter “X-Files: A marketing challenge for rebooting franchises“
• 7/2/08 – ABC News “Holy Conundrum Batman! How Does Blockbuster Handle Star’s Death?“
• 6/26/08 – TVGuide “Summer Movie Marketing Hotness“
• 6/6/08 – The Hollywood Reporter “Superheroes bulk up on licensing deals“
• 5/22/08 – NPHR “Building Blockbuster Buzz“
• 2/27/08 – Los Angeles Times “Can this awards show be saved?“
• 2/4/08 – Maine Press Herald “The Big Tease“
• 1/9/08 – Newsweek “The Awards Show Must Not Go On“
• 10/26/07 – Los Angeles Times “‘Red-band’ Web trailers show all the nasty bits”
• 8/29/07 – Newsweek “Wilson’s Suicide Attempt Could Impact ‘Darjeeling’ Marketing”
• 8/6/07 – Los Angeles Times “Why the Web hates Ratner”
• 1/5/07 – Los Angeles Times “Predictions 2007: A pundit’s spectacular”
• 10/1/06 – OMMA Magazine “Cross-Media Case Study: Shooting From the HP “
• 8/31/06 – Los Angeles Times “‘Arctic Tale’ does poorly despite Starbucks tie-in”
• 8/15/06 – Los Angeles Times “Did the Snakes Hiss Too Soon?”
• 5/4/06 – Los Angeles Times “Who Will Rock the Summer Box Office?”
• 4/24/06 – Los Angeles Times “7 Secrets to Movie Marketing Magic”

Extended Links and Profiles

• Primary Personal Blogs
  • Movie Marketing Madness: http://www.moviemarketingmadness.com/blog/
  • Chris Thilk: http://christhilk.wordpress.com/
• Corporate Blogs
  • Open the Dialogue: http://www.openthedialogue.com/chris_thilk/
  • InsideSpout: http://inside.spout.com
• Social Networks
  • Google Profile: http://www.google.com/profiles/chris.thilk
  • Facebook: http://www.facebook.com/profile.php?id=506820667
  • LinkedIn: http://www.linkedin.com/in/christhilk
  • Twitter: http://twitter.com/CThilk
  • Reader Link Blog: http://www.google.com/reader/shared/07220876326659418505
  • YouTube: http://www.youtube.com/CThilk
  • Spout: http://www.spout.com/members/73625/default.aspx
  • FriendFeed: http://friendfeed.com/christhilk
  • Dopplr: http://www.dopplr.com/traveller/CThilk
  • Delicious: http://delicious.com/CThilk
  • Brightkite: http://brightkite.com/people/ChrisThilk
  • Flickr: http://www.flickr.com/photos/cethilk/
  • Digg: http://digg.com/users/cethilk
  • StumbleUpon: http://cthilk.stumbleupon.com/
  • Car.ly: http://card.ly/ChrisThilk
• Weblogs Inc Blogs
  • Cinematical: http://www.cinematical.com/bloggers/chris-thilk/
  • TV Squad: http://www.tvsquad.com/bloggers/chris-thilk/
  • AdJab: http://www.adjab.com/bloggers/chris-thilk/
  • Droxy: http://www.droxy.com/bloggers/chris-thilk/
• Misc Profiles and Defunct Blogs
  • Public Relations Ramblings 1: http://prramble.blogspot.com/
  • Public Relations Ramblings 2: http://prramble.prblogs.org/
  • Odeo: http://odeo.com/channel/34406/view
  • Tumblr: http://christhilk.tumblr.com/