Universal Pictures
Movie Marketing Madness: Hellboy 2 - The Golden Army
If last week’s Hancock was an example of trying to sell the movie of a superhero that is new, without an existing fanbase, Hellboy is an example of trying to sell comic book character that only the hardcore comics fans are likely to know about. Hellboy is among the more obscure comics adaptations hitting theaters [...]
Movie Marketing Madness: Wanted
In the fifth season of “Angel” there’s a scene that was Wesley delivering some mystical weapons to seemingly bad people. Helping him with this is Fred, and when she brings one of the guns out the bad guy remarks on how hot he is. In retort she says something along the lines of “Wow, a [...]
Movie Marketing Madness: The Incredible Hulk
Let me go ahead and get this out of the way because this is the issue that colors just about everything about the campaign for The Incredible Hulk: I like the Ang Lee movie. I think, when judged on its own, it’s a decent movie that has some interesting stuff going on as it explores [...]
The Incredible Hulk Facebook application
Universal has created a Facebook application for The Incredible Hulk that you can grab and add here.
The app is pretty basic and mimics a lot of the functionality of the widget that was released a while ago for the movie. The main window plays the trailer and you have the option of selecting the teaser [...]
Send a Mamma Mia e-card for Mother’s Day
Universal has added a Mother’s Day-specific e-card to the official website for Mamma Mia that you can send to your mom. You can customize the card with names and such and then, when it’s received and played, music from the movie starts up with the little words at the bottom like on a sing-along video.
Marvel brings Hulk statues to Iron Man theaters
To continue the cross-pollination of Iron Man’s audience with the Incredible Hulk’s marketing campaign, Marvel has put life-size Hulk statues like the one it debuted at the New York Comic-Con in theaters across the country.
I’m not sure if the statues will continue to be in theaters or for how long, but the story says they [...]
Mummy 3 trailer coming in June
Director Rob Cohen has revealed that the first trailer for Mummy: Tomb of the Dragon Emperor will likely appear some time in June. That’s cutting it extremely tight considering the movie opens in August. But Cohen says the shots Universal wants to include contain effects that aren’t quite done, so they’re opting to get it [...]
Hulk takeover puny IMDb
Tom alerted me to the fact that Universal had The Incredible Hulk stomping all over the front page of the IMDb today, a couple days after the new trailer for the film was released. That trailer plays on the page automatically, though to their credit you do have to click the video to enable the [...]
New Incredible Hulk trailer
Universal has released a new trailer for this summer’s The Incredible Hulk. This new version eschews the origin focus of the first spot and instead dives heavily into action sequences from the get go. We see more footage of Banner’s chase through the Central American town by government agents and his hike back to civilization, [...]
Promotional partners sign on to help Hulk
The Hollywood Reporter has a bit more on the promotional partnerships Marvel and Universal have signed to help The Incredible Hulk return to the big-screen. Burger King, 7-Eleven and Kmart have all been previously covered here, though packaged goods companies like Pringles and Sargento are also on board. As the story says, the [...]
Hellboy II site on the ethical treatment of magical creatures
I’ve resisted mentioning HETFET, the site for Humans for the Ethical Treatment of Fairies Elves and Trolls for a while now simply because I haven’t known what to do with it. It’s reported to be a site tied to this summer’s Hellboy II: The Golden Army and I can certainly see the connections.
Basically it’s like [...]
New The Strangers poster
This new poster for The Strangers isn’t so much a poster as it is a re-purposed still of a scene we’ve seen in the trailer. I get what they were going for - the looming sense of danger to Liv Tyler from within her own house - but the execution leaves something to be [...]
Incredible Hulk follows in Iron Man’s tie-in footsteps
What’s most interesting about the fact that Marvel is now producing its own movies is that there are now tie-in deals that it’s cutting that cross multiple studios.
That’s what’s on display in this story about the marketing and cross-promotion for Universal’s The Incredible Hulk. Two of the partners signed on to help with the big [...]
NY Comic-Con crowd gets new Dark Knight, Hulk trailers
I’m not going to rehash the descriptions of the new trailers for The Incredible Hulk and The Dark Knight that were sneaked at the NYC Comic-Con, but you can read excellent descriptions of them at IO9, which has a great recap of the whole Hulk buzz at the event and at the end of this [...]
Magazine covers for Indiana Jones and The Incredible Hulk
Again, see these two magazine covers for good examples of why there isn’t a whole lot of need for serious advertising spending by studios for their summer tentpoles.
First you have this Entertainment Weekly cover featuring Harrison Ford that’s promoting Indiana Jones and the Kingdom of the Crystal Skull. This is going to be featured on [...]
