Warner Bros.
Picking Up the Spare: Wanted, House of Wax and Tropic Thunder
Wanted
A pair of posters for Wanted have raised the ire of the U.K.’s Advertising Standards Authority, saying that the appearance of Angelina Jolie and lots of guns on the posters glamorized the idea of violence to young people. Universal responded by pointing out the elements on the posters did contain those things, but that doing so simply [...]
Warner Bros. focuses on long-term
Warner Bros. is painted as very much the victim of the writer’s strike from early last year in this Variety piece. It’s because of the strike that the studio was put in the position of not being able to move forward substantively on a number of big movies that were supposed to be set for [...]
Movie Marketing Madness: Star Wars - The Clone Wars
On the DVD for Clerks II, director Kevin Smith labeled the behind-the-scenes mini-doc that chronicled his return to his first and biggest hit “Back to the Well.” The title was an overt admission that, following the critical drubbing of Jersey Girl, his one departure from the Askewniverse, he needed to return to familiar territory. Since [...]
Movie Marketing Madness: The Dark Knight
The campaign for The Dark Knight, the second movie in the newest iteration of the Batman franchise, has a tough act to follow. As I’ve stated time and time again, the push for Batman Begins in 2005 is one of my favorite campaigns I’ve ever analyzed in my time in seriously reviewing movie marketing efforts. [...]
Movie Marketing Madness: Get Smart
I love the old Don Adams-starring television show “Get Smart.” I have a lot of fond memories of watching that on basic cable back in my early/mid-80’s childhood, where it was mixed in with rerurns of “The Munsters,” “I Love Lucy,” “The Dick Van Dyke Show” and other staples of classic television. The whip-smart writing [...]
Speed Racer CandyTracks game and Facebook gift
Seems there’s a spare that needs to be picked up in terms of my MMM: Speed Racer column from yesterday. One is something I missed and the other is a new thing I just noticed today.
First the thing I missed. Topps created a branded online advergame for themselves and the movie called CandyTracks.com. The racing [...]
Movie Marketing Madness: Speed Racer
I’ll start off, in the spirit of complete honesty and transparency, with an admission: I do not really share the “Speed Racer” cartoon as a cultural milestone with many of my peers. I think I might have caught it a handful of times in my younger years but it never held my interest to any [...]
Star Wars: Clone Wars poster and trailer announcement
Warner Bros. and Lucasfilm have sent out the official poster for Star Wars: The Clone Wars, the animated series that’s also getting a theatrical release.
As you can see, the poster introduces the main characters that will be the focal point of the movie and the later series. Anakin, Obi-Wan, Yoda and the Padawan learner of [...]
New The Dark Knight trailer
As promised over the weekend a new trailer for The Dark Knight has been released by Warner Bros. The trailer was released theatrically in front of Iron Man and online as the payoff to the latest round of Why So Serious hunting. The new spot certainly offers an expanded look at the world [...]
New Sisterhood of the Traveling Pants 2 trailer
The pants themselves make only a couple of brief appearances in this new trailer for The Sisterhood of the Traveling Pants 2. Instead of any mention of those jeans the trailer is all about the four friends and how they’re coming together again after varied times apart.
This new spot positions the movie as being all [...]
Speed Racer gets help from Time Warner Cable
Warner Bros. is getting some help from corporate sibling Time Warner Cable as it continues to promote Speed Racer. TWC has announced a new promotion that ties in Speed Racer’s focus on, well, speed with its Road Runner Turbo High Speed Online service. (Quick Note: Most awkward product name ever. Reminds me of [...]
Speed Racer car at the Crown Royal 400
Tom noticed and then passed on to me that Bobby Labonte would be driving the #43 Speed Racer/Cheerios car this weekend in the NASCAR Crown Royal 400 race at the Richmond International Raceway. If anyone has pics either before or after of the car would love to include those here.
I did some searching and didn’t [...]
Brands line up for Get Smart
Warner Bros. has signed on a number of big-name brands as cross-promotional partners for Get Smart , the studio’s big-screen adaptation of the classic TV show. Pepsi’s Sierra Mist brand has created a custom flavor dubbed “Undercover Orange” with packaging featuring the movie’s stars. In-store signage and TV spots starring The Rock, who [...]
No Dark Knight trailer, just a continuing game; Plus a funny trailer comparison and some cool international posters
As you probably noticed, the new trailer for The Dark Knight that I and others expected to materialize sometime Sunday or Monday most spectacularly did not. Instead what we got was yet another link in the chain of Joker-laid clues that will hopefully lead to that new trailer. The new step is another [...]
Harry Potter gets museum exhibition tour
Warner Bros. is partnering with The Becker Group on Harry Potter: The Exhibition, a traveling tour of costumes, props and other memorabilia from the five franchise movies. The sixth, Harry Potter and the Half-Blood Prince, opens later this year. It’s not said where the exhibit will open but is scheduled for spring of [...]
