Paramount Pictures
Movie Marketing Madness: The Love Guru
Mike Myers seems to thrive when he has a character to play, and he’s very good at it. His few efforts at roles that didn’t necessitate elaborate make-up and costuming - How I Married An Axe Murderer is the first one that comes to mind - have been middling affairs that haven’t succeeded at becoming [...]
Movie Marketing Madness: Indiana Jones and the Kingdom of the Crystal Skull
I made a big deal back in 2005 about how my desire to review the marketing campaign for Star Wars: Episode III – Revenge of the Sith was one of my principle reasons for starting Movie Marketing Madness the year prior to that. Star Wars was – and still is – my all-time favorite movie [...]
New The Love Guru trailer
Paramount has released a new trailer for the Mike Myers comedy The Love Guru that you can view below.
I haven’t been as harsh on the campaign for this movie as some others have been. The first trailer in fact worked quite well for me and I genuinely laughed at more than a couple parts. There [...]
Kelley promoted at Paramount
Paramount has promoted Katie Martin Kelley to SVP of Publicity at the studio. That makes her responsible for the publicity duties at both Paramount Vantage and Paramount Classics. She’ll also continue her duties on the marketing campaigns for those two shingles at the same time. Kelley has a history spanning a number [...]
Indiana Jones and the Kingdom of the Crystal Skull advertising notes
As we hurtle toward the May 22nd release date, the advertising for Indiana Jones and the Kingdom of the Crystal Skull is definitely ramping up quite a bit.
First off, the picture to the left was snapped by me this morning along Clark St. in downtown Chicago. I’ve seen two or three of these around and [...]
New Indiana Jones and the Kingdom of the Crystal Skull trailer
The weekend’s second big trailer release, which also occurred in theaters in front of Iron Man, is for Indiana Jones and the Kingdom of the Crystal Skull. This new spot ditches the nostalgic beginning of the first one and dives right into THIS movie and is a little stronger for it. We’re taken [...]
Indiana Jones gets help from Microsoft Live Search (or vice versa)
Danny Sullivan of Search Engine Land twittered this the other day but now has a full post up on the MSN Live Search game that’s being run for U.K. users as part of the campaign for Indiana Jones and the Kingdom of the Crystal Skull.
The game is basically meant to encourage usage of Live Search [...]
Indiana Jones gets supermarket promotional partners
Dr. Pepper is working with a handful of grocery store chains as part of its promotion for Indiana Jones and the Kingdom of the Crystal Skull. The soft-drink brand has lined up separate deals at Supervalu, Kroger and Safeway stores, with games, promotions and more at each store. All three are, at least [...]
Paramount promotes Stables
Paramount Pictures has promoted LeeAnne Stables to EVP of Worldwide Marketing Partnerships at the studio. Stables has certainly earned the promotion. She’s the driving force behind signing the slew of promotional partnership deals for Iron Man, as well as other pictures. Considering the financial support those partners give the studio when it comes [...]
Movie Marketing Madness: Iron Man
I became a fan of the Iron Man character as a consequence of my being a fan of the Avengers titles published by Marvel. I was always more interested in this collection of super-heroes who had banded together by choice in order to be more powerful collectively than they could be individually than I was [...]
Indiana Jones notes
A whole batch of notes about Indiana Jones and the Kingdom of the Crystal Skull to pass on. First, you can now read the official press release from Dr. Pepper for their “Passport to Explore” game promoting the movie, as well as get a good look at the soda cans that are going [...]
Iron Man Second Life avatar contest
The guys at the a firm called Screenvision are running a contest in conjunction with next week’s Iron Man feature film. They’ve created an Iron Man avatar that can be grabbed by anyone and which might get me to go back into Second Life after not doing so for a long time. They’re also running [...]
Dr. Pepper joins the Indiana Jones and the Kingdom of the Crystal skull promotional campaign
Dr. Pepper has launched a wide-ranging promotion in conjunction with Paramount’s Indiana Jones and Kingdom of the Crystal Skull. The soft-drink maker has launched a microsite that ranges across the movie’s other promotional partners, including Expedia and Burger King, that brings everything together into what’s been dubbed the Passport to Adventure.
The prizes for participation range [...]
It’s a lion! No, it’s a DVD review
I meant to link to this yesterday, but you definitely want to check out my review of the Cloverfield DVD over on CT. And if you need a refresher on the movie’s multi-layered theatrical marketing campaign you can read my MMM column on that here.
Let’s not worry too much about the actual review of Cloverfield [...]
Very cool Alamo Drafthouse Iron Man poster
Via Newsarama comes this promotional poster for a preview of Iron Man being held at the famous Alamo Drafthouse in Austin, TX.
True fan enthusiasm, or displeasure, can, these days, be calculated pretty accurately by the quantity and quality of the original content that’s created and shared online. So this kind of thing, obviously created by [...]
