MySpace
Comparative analysis of recent social network movie campaigns
Tom H. C. Anderson has an interesting analysis up on his site of the social network strategies employed for four recent film campaigns. Anderson looks at the MySpace and Facebook executions for 21, Run Fatboy Run, Superhero Movie and Stop-Loss and sees how they all stack up in terms of usability and adoption, including how [...]
Sony launches 21 MySpace site and features
Sony/Columbia has released a new widget for use on MySpace profiles that is meant to promote their new release 21.
The widget, developed by Nabber, is basically a blackjack game with a 21-themed skin. When people play the identify their current or former colleges. The scores they tally up will then be added to a college [...]
The Eye MySpace skin and partnership
If you log into your MySpace profile and look at the available skins available for adding you probably will still see one for The Eye, the horror flick starring Jessica Alba. In the movie she plays someone who gets an eye transplant that doesn’t quite work out like she hoped it would, later seeing all [...]
Teeth on MySpace
I noticed, while doing some general cruising online, the ad to the right for Teeth, the new black comedy about a young girl who has teeth in her vajayjay.
The ad, when you click on it, takes you to the MySpace profile not for the movie but for the main character Dawn O’Keefe. Honestly, looking at [...]
Cloverfield goes to MySpace, Facebook
Paramount has added pages on MySpace and Facebook to the marketing campaign for Cloverfield. Both the pages are being used as distribution points for the widget that contains the first five minutes or so of the movie and the attendant contest to win a screening of the movie and other prizes.
In other Cloverfield news, apparently [...]
Iron Man MySpace page launches
Paramount and Marvel have created a MySpace page for Iron Man that you can visit here.
The profile page doesn’t offer much that the movie’s official site doesn’t already, essentially just the ability to add the profile as a friend, which 441 people have done so far. There’s the trailer, a few stills, some wallpapers and [...]
Wanted’s MySpace page
Universal has created a MySpace page for Wanted, their adaptation of a Mark Millar graphic novel about a secret society of assassins and the young man who unwittingly becomes part of that.
The page is surprisingly un-cluttered for a MySpace layout. The trailer is at the top and to the side is a really text-heavy synopsis [...]
Social network ad-targeting and its specificity
With MySpace announcing their plans to let advertisers target users based on more specific and personal information and Facebook about to announce similar improvements, this Adweek story is of real interest.
There are potholes littered through the social-network world for advertisers. For one thing, users aren’t particularly responsive to banners, with click rates dropping like a [...]
Enchanted MySpace page and photo transformation feature
Disney has launched the MySpace page for their fairy tale flick Enchanted. While much of the page is standard for what movie marketers are doing on the social network, they also included a “Become a 3D Disney Character” feature and contest.
It works much like some of the other “upload your photo” features but is a [...]
New I Am Legend trailer debuts tonight
Warner Bros. will be debuting a new trailer tonight just after midnight for I Am Legend, the apocalyptic action/drama starring Will Smith. WB is partnering with Fox Interactive to push what’s being billed as the final theatrical trailer for the film across the Fox Interactive network. Rotten Tomatoes, IGN and AskMen will all have the [...]
Resilience official website and MySpace page
One of the movies I’ve been covering here that doesn’t get a lot of play elsewhere is Resilience. The movie, about a decent guy who gets in trouble after helping out his uncle, now has an official website and a MySpace page. The two have a lot of the same content, but that’s alright.
The official [...]
Live Free or Die Hard on MySpace
20th Century Fox and Deep Focus have created a MySpace profile for Live Free or Die Hard. There’s tons of good content on the site, including a handful of skins for you to use on your own profile. If you do so, and submit it, you’re entered into the “Blow Up Your Profile” contest, the [...]
Gracie on MySpace
Picturehouse has created a MySpace page for their teen spirit-lifter Gracie. The site has some clips from the movie as well as a poll on who your favorite female figure is. Visitors can also submit a nominee for a Gracie Award, basically someone who has played an inspirational part in someone’s life. Star Carly Schroeder [...]
Knocked Up official website and MySpace page
Universal has launched the official website - and created a MySpace page - for the Judd Apatow-directed comedy Knocked Up, starring Seth Rogan and Katherine Heigl.
The official site opens with the trailer but there are options to view the red-band, or “18+” trailer which contains a few curse words and bit more sexual activity. There [...]
Fantastic Four 2 on MySpace
Fox has created a MySpace page for Fantastic Four: Rise of the Silver Surfer.
Yay?
I’m sorry but I remain unconvinced as to the power of MySpace pages when all it does is recreate the official site, but with the ability to “friend” the page. I know there was a recent study - commissioned by MySpace - [...]
