‘Tie-Ins’ Archives
Movie Marketing Madness: Going the Distance
Long-distance relationships are hard. Something about never being able to actually see the person you're dating and communication being awkward after a while…it all sounds, quite frankly, ghastly. I've never been in one myself, but that's what I hear at least from the few friends who were in some kind of long distance relationship. These [...]
Movie Marketing Madness: Scott Pilgrim Vs. The World
I'm guessing that many guys in the audience - and even some of the girls - have in their past a person who they wanted to date but who was completely uninterested in them, someone who they thought was absolutely right for them but who remained unconvinced as to the utter rightness of this plan. Or perhaps it was someone who you were interested [...]
Consumer groups want no more toys in fast food meals
The fight against childhood obesity is being used as the rationale for a call by the Center for Science in the Public Interest for all toys to be removed from fast food kid's meals (NPR, 6/22/10). Such a call obviously has major implications for movie marketers since movies account for a good percentage of such toys, especially in the summer [...]
Movie Marketing Madness: Toy Story 3
Has it really been 11 years since we last visited Andy's toys? As hard as it is to believe that's the length of time since the release of Toy Story 2, which came out in 1999. Perhaps contributing to the notion that it doesn't seem as if it's been that long is that not only has Pixar maintained a consistent presence at the top of the [...]
Movie Marketing Madness: Shrek Forever After
All good things must end, right? Movie franchises are no different, really, and despite the fact that series eventually run their course and it's better if they're put out to pasture the studio can always look forward to, assuming things have been successful, enough years of continued income from licensed goods until it's no longer awkward to [...]
