‘Product Placement’ Archives
Movie Marketing Madness: Iron Man 2
Expectations were high in 2008 when Iron Man was about to be released. This was, many considered, a second tier comic book character who wasn't nearly the household name that Spider-Man, Batman and Wolverine were. So a movie starring The Armored Avenger, especially one that was being eyed as the launch of a new and hopefully lucrative [...]
Quick Takes: “AdAge in 60 Seconds” Homage Edition
Ahhh for the glory days of AdJab. Don't expect the plethora of consumer products in feature films to go away any time soon since the relationship is proving profitable for all players. Hollywood gets cool swag and promotional help they don't have to pay for and the consumer brands get a halo effect from being associated with entertaining [...]
The future of film product placement
The New York Times (4/5/10) has stirred up the debate about product placement and its role in film. The story takes the angle of looking at how placement deals are now being made well in advance of a project's inception, something that while it seems as if it would interfere more in the artistic process actually allows for brands willing to [...]
Movie Marketing Madness: Up in the Air
Most people have very strong opinions about business travel. While there are a few people who love it and say it's an interesting way to get out of the office there are also vast swaths of the population who view business travel as something akin to being beaten with un-ripe pomegranates by ethnically insensitive monkeys. Then there are a few - [...]
In-movie product placement good for share prices
According to research being published in the Journal of Marketing, companies who place their products in successful movies experience a boost in share prices as a result. That might sound like it's an absolute good thing there are a few caveats: Getting publicity about that placement matters. The study shows that if no one knows about the [...]
