Movie marketing news, reviews and opinion by Chris Thilk.
Tuesday September 7th 2010

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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

‘Games’ Archives

Movie Marketing Madness: Scott Pilgrim Vs. The World

Movie Marketing Madness: Scott Pilgrim Vs. The World

I'm guessing that many guys in the audience - and even some of the girls - have in their past a person who they wanted to date but who was completely uninterested in them, someone who they thought was absolutely right for them but who remained unconvinced as to the utter rightness of this plan. Or perhaps it was someone who you were interested [...]

Movie Marketing Madness: Salt

Movie Marketing Madness: Salt

Here's an admission that I need to make right upfront: I don't think Angelina Jolie is the sexiest, most beautiful woman in the world. Oh she's pretty enough, but I've never found her that attractive and give most stories that sing her praises as such a hearty rolling of the eyes. But my "type" has never really been this sort of [...]

Movie Marketing Madness: Toy Story 3

Movie Marketing Madness: Toy Story 3

Has it really been 11 years since we last visited Andy's toys? As hard as it is to believe that's the length of time since the release of Toy Story 2, which came out in 1999. Perhaps contributing to the notion that it doesn't seem as if it's been that long is that not only has Pixar maintained a consistent presence at the top of the [...]

Movie Marketing Madness: Shrek Forever After

Movie Marketing Madness: Shrek Forever After

All good things must end, right? Movie franchises are no different, really, and despite the fact that series eventually run their course and it's better if they're put out to pasture the studio can always look forward to, assuming things have been successful, enough years of continued income from licensed goods until it's no longer awkward to [...]

Movie Marketing Madness: MacGruber

Movie Marketing Madness: MacGruber

I'm not - I repeat not - going to rehash the sordid and spotty history of film versions of skits originating on "Saturday Night Live" here. We all know the anecdotes, about how for every Blues Brothers or Wayne's World there's a Stuart Saves the World or It's Pat. No, what I want to discuss is the art of the parody when the audience has [...]

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