‘Advertising’ Archives
Movie Marketing Madness: Going the Distance
Long-distance relationships are hard. Something about never being able to actually see the person you're dating and communication being awkward after a while…it all sounds, quite frankly, ghastly. I've never been in one myself, but that's what I hear at least from the few friends who were in some kind of long distance relationship. These [...]
Movie marketing advertising spending drops
Overall movie marketing spending was down about 6.6 percent in the first two quarters of 2010, according to recent numbers on measured media dollar allocations from Kantar Media, reports AdAge (8/31/10). While overall spending dropped some sectors saw increases, especially outdoor advertising, which grew from $48.9 million in the same period of [...]
Movie Marketing Madness: The American
Last year we saw George Clooney play a man who enjoys being a lone wolf. His character in Up in the Air, Ryan Bingham, spent 320+ days in the air flying from one place to the next working on laying people off, for which he needed to be as dispassionate as possible about not just the damage he was inflicting on others but also his own life, [...]
DVR usage impacting movie marketing
It's not all that surprising that DVR usage is having an impact on movie marketing efforts (Hollywood Reporter, 8/22/10) or that those marketers are now looking for ways to compensate for that impact. This only follows trends that have been in place for upwards of five or six years and is one that's been growing as more cable providers offer their [...]
Movie Marketing Madness: The Switch
There's a great line from When Harry Met Sally about waiting too long to have a baby. While she's telling her girlfriends over lunch that she's left her longtime boyfriend because he didn't want a family, one of Sally's friends points out that her biological clock must be ticking. But Sally corrects her and points out that, no, the clock [...]
