‘Movie Marketing’ Archives
What we have here is a failure to market effectively
When I review a marketing campaign here on MMM I generally give an idea at the end as to whether or not 1) I liked the campaign personally and 2) I thought it would work in its attempt to reach the audience it was targeting. Sometimes those two things align and sometimes they don't. Most of the time, though, I feel like the marketing has been [...]
Movie Marketing Madness: Going the Distance
Long-distance relationships are hard. Something about never being able to actually see the person you're dating and communication being awkward after a while…it all sounds, quite frankly, ghastly. I've never been in one myself, but that's what I hear at least from the few friends who were in some kind of long distance relationship. These [...]
Movie marketing advertising spending drops
Overall movie marketing spending was down about 6.6 percent in the first two quarters of 2010, according to recent numbers on measured media dollar allocations from Kantar Media, reports AdAge (8/31/10). While overall spending dropped some sectors saw increases, especially outdoor advertising, which grew from $48.9 million in the same period of [...]
Movie Marketing Madness: The American
Last year we saw George Clooney play a man who enjoys being a lone wolf. His character in Up in the Air, Ryan Bingham, spent 320+ days in the air flying from one place to the next working on laying people off, for which he needed to be as dispassionate as possible about not just the damage he was inflicting on others but also his own life, [...]
3D presentation and the ticket price issue
One of the more interesting narratives from the last year or so is the one around the pricing of movies at the box-office. Specifically, with 3D presentations becoming more and more common the movie industry finally has something that it hasn't for a long time: variable pricing. (And no, I'm not counting matinee/evening show differentiations [...]
