Movie Marketing : Movie Marketing Madness

The Incredible Hulk Facebook application

Universal has created a Facebook application for The Incredible Hulk that you can grab and add here.
The app is pretty basic and mimics a lot of the functionality of the widget that was released a while ago for the movie. The main window plays the trailer and you have the option of selecting the teaser [...]

Speed Racer CandyTracks game and Facebook gift

Seems there’s a spare that needs to be picked up in terms of my MMM: Speed Racer column from yesterday. One is something I missed and the other is a new thing I just noticed today.
First the thing I missed. Topps created a branded online advergame for themselves and the movie called CandyTracks.com. The racing [...]

Give a What Happens in Vegas toilet seat on Facebook

While on Facebook earlier I noticed that today’s featured gift was a toilet seat, something that was being brought to us from What Happens in Vegas.
The dismantled toilet seat, you’ll remember, is featured as part of the punchline to a gag from the movie’s trailer.
I’ve seen a number of movie-sponsored gifts you can give your [...]

Send a Mamma Mia e-card for Mother’s Day

Universal has added a Mother’s Day-specific e-card to the official website for Mamma Mia that you can send to your mom. You can customize the card with names and such and then, when it’s received and played, music from the movie starts up with the little words at the bottom like on a sing-along video.

Igor trailer

I was a bit hard on the Weinstein Co. when the poster for Igor, their computer-animated kids flick was released. I basically surmised the movie wouldn’t get the support it needed to become a hit and so why were they even bothering. But I like this trailer for the movie quite a bit. [...]

The Rocker trailer

I don’t even know what to say about this trailer for The Rocker, starring Rainn Wilson (Dwight on “The Office”) as a former drummer for a hot band who’s given a second chance to rock out when his nephew asks him to play in their band at the prom. Wilson is so obviously insane and [...]

Noise trailer

I was kind of meh about the poster for Noise but the trailer has me completely sold on the movie. Tim Robbins stars as a man who’s been driven to the brink of insanity by the constant chirping of car alarms in New York City. As a result he becomes an anonymous media celebrity when [...]

New Bangkok Dangerous poster

Is anyone else completely creeped the heck out by this new poster - the third by my count - for Nicolas Cage’s upcoming action flick Bangkok Dangerous? I’m not quite what’s more disturbing about it. Is it the odd position of his right hand and arm that seem to be coming out of his body [...]

Star Wars: Clone Wars poster and trailer announcement

Warner Bros. and Lucasfilm have sent out the official poster for Star Wars: The Clone Wars, the animated series that’s also getting a theatrical release.
As you can see, the poster introduces the main characters that will be the focal point of the movie and the later series. Anakin, Obi-Wan, Yoda and the Padawan learner of [...]

New Accidental Husband trailer and posters

Yari Film Group has sent out a new trailer and a bunch of new teaser-type posters for their romantic comedy The Accidental Husband, starring Uma Thurman, Colin Firth and Jeffrey Dean Morgan.
The three posters all represent the idea that a book by Thurman’s character - a relationship advice specialist with a regular radio show - [...]

New The Love Guru trailer

Paramount has released a new trailer for the Mike Myers comedy The Love Guru that you can view below.
I haven’t been as harsh on the campaign for this movie as some others have been. The first trailer in fact worked quite well for me and I genuinely laughed at more than a couple parts. There [...]

Cultural status check

Just in case you were wondering where our society is at currently, two movies this spring had trailers that included “pee in the sink” jokes.
Baby Mama

What Happens in Vegas

What Happens in Vegas gets help from TruTV; Wants to help you remember what happened

TruTV, the rebranded CourtTV, will be airing a series of vignettes featuring Ashton Kutcher and Rob Corddry, with commentary from Cameron Diaz, as part of the promotional push for What Happens in Vegas.
What the channel is calling “Reel Movie” segments run about two minutes and are then followed by a 30-second spot for the movie. [...]

Postal trailer

Oh sweet gravy-filled boat of crap. This trailer for director - and I use the term loosely - Uwe Boll’s satire - and I use the word loosely - Postal is so awful as to not be believed. There’s a rough semblance of a plot in there somewhere but it’s so covered over by the [...]

The target audience’s reaction to the Sex and the City trailer

Karina, in a post that you need to click through to so you can read the whole thing, says this about being in attendance at a Sex and the City-promoting press event with Sarah Jessica Parker:
About half-way through the show, the lights go down so we can watch the Sex and the City trailer. I’ve [...]

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