Lionsgate - Movie Marketing Madness

Lionsgate

New Bangkok Dangerous poster

Is anyone else completely creeped the heck out by this new poster - the third by my count - for Nicolas Cage’s upcoming action flick Bangkok Dangerous? I’m not quite what’s more disturbing about it. Is it the odd position of his right hand and arm that seem to be coming out of his body [...]


The Spirit widget now part of a contest

Now that the trailer for The Spirit has debuted, Lionsgate has re-purposed the widget used to count down to that debut as part of a contest.
If you’ve embedded that widget, you’re entered into a sweepstakes that will award the publisher whose embedded widget gets the most views a trip to the San Diego Comic-Con, an [...]


The Spirit trailer and two teaser posters

True to their word, Lionsgate has revealed the first teaser trailer, as well as two posters for their comics adaptation The Spirit at the New York Comic-Con this weekend.
Let’s deal with the posters first.
The first is a very, very cool teaser one-sheet for the movie that does yeoman’s work in setting the gritty - but [...]


My Best Friend’s Girl trailer

I really think Kate Hudson is strongest when she’s not just playing a ditzy romantic comedy lead, but unfortunately that’s what she plays in My Best Friend’s Girl.
I really think Jason Biggs is strongest when he’s not just playing the dorky schlub who doesn’t know how to relate to women, but unfortunately that’s what she [...]


The Spirit trailer to debut on MTV

When the first trailer for The Spirit debuts in a week and a half the first place to see it will be MTV. After it’s unveiled on MTV news it will then be distributed across the web via the countdown widget that’s available on the official website.
Trailer distribution via widget seems to be a popular [...]


The Spirit trailer countdown widget

On the newly updated official site for The Spirit there’s not only a mess of new content like message boards and such but there’s also a widget you can grab that counts down to the release of the movie’s first trailer.
Based on the fact that it says it’s coming in 14 days that would put [...]


The Spirit outdoor ads

I love this triptych of banners for the Frank Miller-directed Will Eisner’s The Spirit. The thing I like most about them is that they know exactly what target audience they’re aiming for - people who liked Sin City - and created a print campaign that’s geared toward attracting just those people.
The ads would, obviously, be [...]


Lucky Ones Looks for new ways to sell war picture

Yet another movie that deals, either directly or in-directly, with the war in Iraq is the subject over much hand-wringing as to how to market it. This time it’s The Lucky Ones, a road-trip movie telling the story of three former soldiers who trek across the country together.
The New York Times story on the movie [...]


New Bangkok Dangerous poster and trailer

Is anyone else mildly creeped out by the new poster for Nicolas Cage’s Bangkok Dangerous? Just me? I’m alright with that.
I do actually like this poster a little more in terms of it being a mainstream effort than the previous version. That one leaned a little too heavily on its Asian influences and might have [...]


Miller brings new Spirit poster to NY Comic-Con

According to SuperHeroHype, director Frank Miller will unveil a new poster for his movie adaptation of Will Eisner’s The Spirit at the upcoming New York Comic-Con April 18th-20th. As soon as that’s released I’ll of course be passing it on here.
The cast of Hellboy II: The Golden Army will also be there.


Punisher: War Zone official website

Lionsgate has launched the official website for Punisher: War Zone, the new movie that the studio is hoping will re-boot the character and franchise in a new direction.
There’s not a whole heck of a lot there right now, just a two-picture Gallery and the ability to Register for updates. It’s sure to be fleshed [...]


Lionsgate adds iTunes copy on upcoming DVDs

Lionsgate is the latest studio to announce that, through a deal with Apple, it will include digital copies of two upcoming home video titles on those movies DVD releases.
Select copies of Rambo and The Eye, both on DVD and Blu-Ray will contain a digital copy of the movie that can be copied to iTunes on [...]