NATO - Movie Marketing Madness

NATO

Check out all the ShoWest displays

A lot of people have pics but I think Collider’s set of pictures of the movie posters and displays littered around the ShoWest convention is one of the best. There’s lots of good stuff in there, including a couple character posters for Righteous Kill and a pretty nice THX poster featuring the two main characters [...]


NATO honors Levy at ShoWest

Veteran movie marketer Martin Levy, who has worked on campaigns for films by Steven Spielberg since 1982, will be honored at the upcoming ShoWest 2008 trade show. Levy will receive the Career Achievement in Film Marketing Award on March 13th, the last day of the show.
Levy also chairs the public relations wing of AMPAS and [...]


Exhibitors get updated digital guidelines

I get why the National Association of Theater Owners has issued new guidelines for digital film exhibition. I do. There’s value in making sure that everyone is using compatible equipment and trying to steer member exhibitors away from making bad choices.
I just hope that they’re allowing for as much bottom-up communication as they are top-down [...]