‘Executive Shifts’ Archives
Quick Takes: 12/11/09
Dora Candelaria and Charlie Pinto have been promoted at Paramount Pictures to the roles of executive directors in the national publicity department at the studio. MovieClips has launched, a site with 12,000 movie clips, most around two minutes in length, that people can search for and view for free. The site brings in clips from movies from [...]
Weekend Quick Takes: 11/7/09
Mediaweek: Cinema advertising down 13% in Q3 - Reduced spending from some sectors combined with lower CPMs added up to a rare bad quarter for National CineMedia but Q4 is expected to be better. Variety: Sony Pictures taps marketing czar - David Kaminow has been named president of worldwide strategic marketing, a new part of the org chart [...]
Industry Moves: 10/05/09
Sony Pictures Home Entertainment has reorganized its marketing division (Variety, 10/4/09) into one Alison Biggers-led group that will cover both domestic and international brand marketing efforts, mirroring an organizational chart they already had in the publicity, creative and other departments. Universal has elevated marketing chief Adam [...]
Executive Shifts: Kops joins Summit; Two upped at Searchlight
Eric Kops has been hired by Summit Entertainment to be the studio's Senior Vice President, Publicity, taking on publicity campaigns for the studio's entire slate of theatrical and home video releases. Fox Searchlight, meanwhile, has promoted Michelle Hooper and Stephanie Allen to the role of Executive Vice Presidents of marketing, teaming up on [...]
Quick Takes: 7/3/09
The rising role being played by online, social network-based word of mouth is partly to blame, at least according to some people, for the fact that star-power seems to be waning in importance in movie marketing. Once-invincible stars aren't bringing them in like they used to and are being beaten by movies with ensemble, second-string casts and [...]
