iMedia
A guy don’t walk on the lot lest he wants to buy
My next column is up over at iMediaConnection, this one about how to turn movie searchers into movie buyers. It depends a lot on breaking release windows and such, you know, my usual rants.
And, in honor of the headline, here’s Alec Baldwin’s profanity-laced scene from Glengarry Glen Ross.
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My 2007 wish list
My latest column at iMediaConnection lists some of the interactive innovations I’m hoping more studios are going to be adopting in 2007.
And because I’m all about the community, two of the agencies that are leading the charge in terms of new media adoption are Deep Focus and Real Pie Media. There are others, to be [...]
The elusiveness of true integration
My latest iMediaConnection article is up. It started off as a genuine attempt to come up with five films whose campaigns contained a great example of integration but wound up (surprise, surprise) as more of a rant about how true integration doesn’t exist. That’s because so few aspects of a campaign point back to the [...]
If you build it (well) they will come back
My new column at iMediaConnection is up. This one is titled “Build a Stickier Film Site” so it’s obviously all about tips on bass fishing.
More on my Long Tail obsession
My new column at iMediaConnection gets really (really) deep into just how much I think the movie distribution model needs to change in order to be more friendly to the Long Tail.
Let’s not forget about offline marketing
My latest iMediaConnection column is meant as a reminder that, for all the time we spend offline, it’s just as important to not forget there’s an offline world to market movies to.
The good and the bad of official websites
Ignore the awful picture (not my wife’s fault for taking it but just because) and check out my latest column for iMediaConnection. This time I rant about the continued lack of original thinking regarding official movie websites.
Snakes on a ((_&%$####)___^^ Plane and CGC
I join the chorus of voices who have written about the consumer-generated content that has heretofore been driving the buzz behind Snakes on a Plane. It’s all in my iMediaConnection column.
YouTube and how use it
For my latest iMediaConnection column I focus on utilizing video sharing site YouTube for promotional purposes.
iMedia #2: Blogs and podcasts
My second column on iMedia is all about blogs and podcasts. Specifically, it’s about how studios are or aren’t using them. Check it out.
Stop the presses!
If you’re interested in even more of my take on movie marketing you can check out an article I wrote for iMediaConnection’s new Entertainment Spot section. It’s titled “Making Your Movie a Brand Experience” and is the first of several I’m planning on writing for iMedia.
(Note: Complete column now available after the jump)
