Games : Movie Marketing Madness

Hancock “Guess the Financial Toll” game

Sony has created a neat online game as part of the Hancock official website called Guess the Financial Toll. Basically you’re shown film clips and you have to estimate how much it’s going to cost the city to repair the damages inflicted by a well-meaning but ultimately lazy super-hero who just doesn’t care what he [...]

Get Smart Facebook page and new game site

Warner Bros. has launched two online ventures as part of the ram-up for Get Smart.
The first is a Facebook fan page. It’s not too much different from most other FB fan pages, featuring the movie’s trailers, some downloads like desktop wallpapers and AIM icons and such.
A little more interesting is the Control Vs. KAOS game. [...]

Paramount expands games focus

Paramount Pictures is building out its video game publishing and development department, according to Variety. The studio will be taking a more hands-on role in development and financing.
An emphasis will reportedly be placed on casual and mobile games since that’s where costs are lower and adoption is rising. They’ll still be producing full console titles [...]

Reverse-engineering the next movie franchise

Good story at BusinessWeek about how video game publishers are now in the business of developing their own intellectual properties not just for execution as games but as movies or other media entities.
The money graf comes on page two when the writer compares what EA and others are doing to what Marvel Comics has done [...]

Brand Experience Lab makes “human joystick” games exclusive to National CineMedia

The title explains it pretty well. Here’s the first part of the press release on National CineMedia becoming the exclusive provider of Brand Experience Lab’s “human joystick” in-theater games. The games will become part of NCM’s FirstLook pre-show content package.
Centennial, CO and New York, NY – March 20, 2008 – National CineMedia and Brand Experience [...]

Brands embrace casual games

While TV shows are the focus of this NYT story on how entertainment companies are embracing branded casual games, movie studios aren’t slouching in that area themselves.
The problem they face is in creating or maintaining long-lived games. There may be a few games released or put on a movie’s official website but those are largely [...]

Sega hopes comic movie games lead to success

With games for The Incredible Hulk and Iron Man almost ready to hit shelves Sega is hoping its first serious foray into movie licensing proves to be a wise and profitable move, reports The Hollywood Reporter.
The publisher has shied away from movie licenses in the past but saw getting into that market would help it [...]

Nim’s Island Seaside Shuffle game

The official website for Nim’s Island, the Jodie Foster kids-focused adventure flick, has updated with new photos in the gallery, as well as a Bejeweled-type game called Seaside Shuffle that, in a neat turn, you can grab and embed on your own blog or social network page. See below.
Also, I’ve found/been informed that although the [...]

Indiana Jones 4 gets two games, one Lego one mobile

If you’re looking to exercise some control of Henry Jones Jr. there are two games that will allow you to do just that.
One is from LEGO and is accessible from their Indiana Jones hub. The game, a side-scroller, has Indy trying to outrun a boulder as you help him duck and jump under and over [...]

Welcome Home Roscoe Jenkins advergame

This advergame that’s been created as part of the campaign for Welcome Home, Roscoe Jenkins, has got to be among the worst I’ve seen. For one thing, the character doesn’t even look like Martin Lawrence. For another, the controls are all kinds of wonky and come without much explanation of how to play, so you [...]

EA to create G.I. Joe, other Hasbro tie-ins

As part of a larger scope deal between it and Hasbro, Electronic Arts will be developing the video game tie-in for the big-screen version of G.I. Joe, reports Variety.
While plans for a G.I. Joe game are not set and were not hinted at, it’s likely that title will be the one full-fledged game developed under [...]

Vantage Point uses TV spots to point to online puzzle

Columbia Pictures is kick-starting the ad campaign for their action thriller Vantage Point with two TV spots that will point to an online puzzle.
One spot will air during tonight’s season premiere of “Lost” (which makes sense since the movie too stars Matthew Fox) and the other will air during the Super Bowl pre-game show this [...]

Iron Man action figures and video game trailer

If you’re jonesing for some Iron Man updates here’s some news to tide you over until the next official trailer or whatever.
First off, MarvelousNews (via SHH) has some pictures of three of the movie’s tie-in action figures. I guess there are some mild spoilers with one of the figures, but three out of the four [...]

Phase 3 of the I-AM-IMMUNE challenge today

Adam has the details on Phase 2 of the I-AM-IMMUNE street challenges that are  part of the I Am Legend campaign. If you’re playing this game go over and check out where to be and when to be there.

National Treasure: Book of Secrets YouTube contest

Disney has created a neat little YouTube promotion as part of the campaign for National Treasure: Book of Secrets. On the movie’s YouTube channel you can watch a short video featuring some of the talent behind the movie as well as historians discussing John Wilkes Booth, whose “secret diary” plays a central role in the [...]

keep looking »

Widgets