Friends of MMM
Everyone wants to write about movie marketing
Karina has her own take on the after-effects of the Sweeney Todd campaign and the idea that the studio engaged in some sort of misdirection as to the true nature of the movie:
Though the con might work to get the “kiddies” into the theater, it seems unlikely that such a shock will result in positive [...]
Everyone!
One of my favorite ways to amuse myself during the day is to be annoying on Twitter. That should come as a shock to absolutely no one, at least not if you’ve been reading my stuff for more than a day and a half.
Yesterday I dropped a quote from Leon: The Professional over there when [...]
Welcome to the blogosphere, Becky
Brandweek writer Becky Ebenkamp has been given a new assignment - pound out a blog. To that end she’s now writing The Ex Files, a new blog about experiential marketing. In her initial post she explains what it is she’ll be doing, which largely consists of chronicling how odd a good bit of advertising out [...]
I don’t know how to put this, but I’m kind of a big deal
A couple weeks ago Alan from Burbanked dropped me an email saying he’d like to feature me in the next entry in his “Bloggers of Passion” series. Being a complete narcissist I of course leaped at the opportunity to talk about myself and replied to the series of questions he threw at me.
He’s now posted [...]
Well, the Alvin and the Chipmunks trailer worked on at least some people
I didn’t even try to hide my disdain for the latest trailer for Alvin and the Chipmunks. Admittedly, though, I’m a 32 year old misanthrope and the trailer doesn’t try to create a sense of nostalgia for my history with the property. So I was - and am - pretty much fated not to like [...]
Fox pulling negative reviews off YouTube
Wow. Is this ever a really bad - not to mention legally questionable idea. 20th Century Fox has apparently served YouTube, and subsequently John Campea, with a legal notice requesting they take down a video segment from John containing a review of Reno 911: Miami. The studio is using the notion of copyright infringement to [...]
Goodbye to The Movie Blog
I just want to take a moment and wish fellow writer John Campea well as he moves on to the second stage of his online life. If you haven’t already seen his post or one of the many tributes out there, John has decided to shut down The Movie Blog, one of the highest profile [...]
Best. Comment. Ever.
Alan responds to my uncertainty about the Bucket List poster:
“I’m not sure what to make of this new poster for The Bucket List. ”
Please allow me to assist: it blows. It’s crap. It says nothing and does nothing. It’s a pair of dorkily grinning, formerly respectable actors who seem to be standing idly by while [...]
AdAge names hot digital agencies
AdAge has a list of the hottest digital agencies around and it’s full of familiar names, including Deep Focus, which is run by my buddy Ian Schafer. These are all independent agencies who try to do it faster, cheaper and better than the big guns owned by the large holding companies. DF certainly fits that [...]
Know your bloggers
If I were running the marketing for Prince Caspian at Disney and/or Walden Media, I’d have Peter Chattaway on my speed dial, I’d give him my cell phone number, IM name and provide just about any other form of contact information I could think of. Why? Because Peter writes about film with the perspective of [...]
Jenkins on movie marketing and fan efforts
One of the more interesting sessions at the Forrester Consumer Forum in Chicago last week was the presentation by Dr. Henry Jenkins of MIT on how fan participation has changed the entertainment landscape. He mentioned a bunch of good stuff in his talk (you can find his own notes and links here), including the “Browncoats” [...]
Photos from BlogOrlando
Yesterday I finally got around to uploading my photos from BlogOrlando, both the event itself and the previous day’s tour of Kennedy Space Center, to Flickr and you can now view my BlogOrlando2007 photo set. I met a lot of great people, most of whom I snapped pictures of.
Constantin Basturea and Joseph Thornley.
John Frost from [...]
@karinalongworth: You’re my hero
I say this as a completely hetero guy who is a big fan of Natalie Portman, but I completely agree with Karina’s commentary on the “Hotel Chevalier” short that was just released. I especially love this part, if only because she’s actually calling half the internet a bunch of whores:
But what can I do? I’m [...]
Posters for foreign Oscar hopefuls
Gus over at Movie Poster Addict has been putting up a number of good posts highlighting the posters for movies likely to be in contention for a Best Foreign Film Oscar. You can (and really should) check those out here, here and here. There are a number of good ones but this one for Days [...]
Quick Takes 9/20/07: Friends of MMM
Phil Gomes is, according to an earlier Twitter, bringing out all the Huey Lewis fans in the audience with this post about how it’s much better to be good than popular, and uses a Scene from American Psycho to prove his point.
Joe Jaffe emphasizes the need to unplug from the Matrix every now and again, [...]
