Friends of MMM : Movie Marketing Madness

Get your groom on

As The Biro stares down, as JRL puts it, the “double-barrel of a shotgun we call marriage” he identified a big gaping void in the online world. Specifically there seemed to be a lack of sites grooms to be could turn to for tips on how to survive the whole process that were geared for [...]

AdAge creates group blog with some familiar faces

This list of folks that are contributing to AdAge’s new Digital Next group blog contains a couple names that should be familiar to MMM readers. Both Deep Focus CEO Ian Schafer and Critical Mass’ David “Always in Beta FTW!” Armano are on board over there, which automatically makes it one of the best blogs on [...]

SXSW audio from Ian Schafer

Deep Focus chief Ian Schafer has posted the audio of the panel he sat on at SXSW on how best to attract an audience for your artistic handiwork online. It also features Spout’s Karina Longworth and others so it’s well worth surfing over and listening to.

MGM caught leaving bogus comments

Word of Mouth Marketing author Andy Sernovitz has seemingly caught MGM leaving bogus blog comments in an attempt to promote a new DVD.
Sernovitz found two examples of comments left promoting the DVD release of The Cutting Edge 3 on two different posts, one on John Frost’s The Disney Blog and one on a TV Guide [...]

Just do it

To all my readers who might work in some sort of large corporation that doesn’t yet have a clear social media strategy let me take a minute to strongly encourage you to read this post from Chris Brogan. Chris is one of the smartest guys in just about any room he’s in and this is [...]

“You’ve seen every moment of it before”

Alan has put together a fantastic video that brings into stark relief just how many of this summer’s theatrical releases are franchise installments, adaptations, sequels, redos, remakes, reinventions, updates, relaunches and otherwise duplicative of what we’ve seen before. It’s kind of awesome, especially the bits where he directly contrasts the old version against the new.
Here’s [...]

Kirsner thinking big at SXSW

I wish I could have attended SXSW since it sounds like there’s tons of good stuff going on there.
I especially wish I could be there to hang with people like Scott Kirsner who is getting involved in impromtu discussions on the future of movie trailers, wondering whether the definition of fans needs updating in a [...]

Get To Know Your Movie Bloggers: Karina Longworth Edition

First a bit of disclosure: I was involved in a work project that involved both Focus Features and Karina Longworth. That project is over now and I think my appreciation for Karina’s writing, which pre-dates that project, is well-documented.
There, now that I’ve gotten that out of the way I can point you to this fun [...]

Jaffe adding “Adweek columnist” to resume

Joseph Jaffe, author of Life After the 30 Second Spot and Join the Conversation and all around good egg, has begun what he says will be a monthly column for Adweek. His first piece is on (of course) how marketers need to adjust to new conversational rules and expectations in order to add value to [...]

Book Review: Join the Conversation

My review of Joe Jaffe’s latest book, Join the Conversation, is now up over at Open the Dialogue.
If you read that review and feel so moved you can purchase it at Amazon.

Some more uses for that $3M burning a hole in your pocket

Mack hits many of the same notes, albeit arranged into his own unique and engaging tune, I did the other day when talking about alternative uses for $3 million. He also does the math and figures out what sort of sustainable, conversational programs companies could run that have the potential for much greater long-term return [...]

Spout covers Sundance - via MySpace!

Congratulations to Karina, Chris and the rest of the team at Spout on their signing a deal with MySpace to provide video coverage of the Sundance Film Festival. Videos will feature Butterknife team Joe Swanberg and Ronnie Bronstein as they cover the festival. Spout is obviously hoping to grow their own audience by exposing their [...]

Yay @ Deep Focus…

…for being named MediaPost’s Best Media Planning and Buying Agency. Way to go DF.

Everyone wants to write about movie marketing

Karina has her own take on the after-effects of the Sweeney Todd campaign and the idea that the studio engaged in some sort of misdirection as to the true nature of the movie:
Though the con might work to get the “kiddies” into the theater, it seems unlikely that such a shock will result in positive [...]

Everyone!

One of my favorite ways to amuse myself during the day is to be annoying on Twitter. That should come as a shock to absolutely no one, at least not if you’ve been reading my stuff for more than a day and a half.
Yesterday I dropped a quote from Leon: The Professional over there when [...]

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