Fox Searchlight
Movie Marketing Madness: The Darjeeling Limited
No one, I don’t think, has ever accused director Wes Anderson of having a lack of vision. The guy has churned out a series of films that are almost all vision. Movies like Rushmore, The Royal Tennenbaums and The Life Aquatic are all lavishly detailed, portraits of a world populated by people who who can’t [...]
@karinalongworth: You’re my hero
I say this as a completely hetero guy who is a big fan of Natalie Portman, but I completely agree with Karina’s commentary on the “Hotel Chevalier” short that was just released. I especially love this part, if only because she’s actually calling half the internet a bunch of whores:
But what can I do? I’m [...]
Darjeeling Limited display at Louis Vuitton
Fox Searchlight got a Louis Vuitton store in New York City to decorate one of its windows with a poster for The Darjeeling Limited as well as luggage like that which appears in the movie. I think it’s really cool that Searchlight so consistently thinks offline like this. The studio has done similar promotions with [...]
Once recommendation
Blogging superstart Heather Armstrong just recommended the Irish romance Once. Heather’s blog is not only an absolute hoot (as well as sometimes being heartbreaking) to read but Dooce is ranked 62nd on Technorati. For some reason I felt that warranted blogging, since she rarely talks about movies. That, to my mind, give her recommendation almost [...]
Juno trailer
Wow. I had been looking forward to the eventual release of a trailer for Juno, the much-buzzed about film starring Ellen Page as a young girl who gets pregnant by her friend, played by Michael Cera. But I had no idea it would be quite THIS good. The movie, directed by Jason Reitman, just seems [...]
Once songs on WXRT in Chicago
A few times this weekend I was driving around running some errands and listening to WXRT. Twice while in the car I heard “Falling Slowly” from the Once soundtrack. Both times the DJ explained what the song was, where it was from and who was singing it.
They also then launched into a minute or so [...]
Owen Wilson and the marketing of Darjeeling Limited
There have been a number of stories written in the last few days about Owen Wilson and how the rough times he’s going through personally are affecting the movie’s that are either coming out shortly or had planned to have a role in. I was asked for my thoughts on this issue, specifically as it [...]
Giving love to some Wes Anderson fans
The Fox Searchlight blog gives a shout-out to a fan site devoted to all things Wes Anderson. The mention comes as the studio prepares to release the director’s latest film, The Darjeeling Limited. The site is called The Rushmore Academy.
It’s just nice to see a studio embracing the community like this and making sure they [...]
The undisputed charms of Once
Mark Caro has a nice story up on the Pop Machine blog about a conversation he had with someone regarding the financial future of Once back before the movie had even been bought by Fox Searchlight. As part of that he recounts an exchange about the difficulty a distribution buyer had in figuring out how [...]
Celebrity endorsements for Once?
Jeffery Wells has a great suggestion for Fox Searchlight as they embark on a second wave of release and publicity for the small Irish film Once: Celebrity endorsement spots.
Since Steven Spielberg and others have come out recently saying they enjoy the film and think it’s one of the best of the year, Wells thinks it’s [...]
Once rerelease gets new marketing push
Fox Searchlight is pushing Once, the small romantic film many critics have heralded as one of the best movies of the summer, into more theaters and is advertising that expansion, says USA Today.
The studio is riding the wave of those critical raves and a solid box-office performance to try to get the movie to cross [...]
The Darjeeling Limited official website
The Fox Searchlight blog alerts us to the launch of the official website for The Darjeeling Limited, the new movie from director Wes Anderson. The site features the trailer as well as the usual mix of Fox Searchling online goodness in the form of feeds from outside news sources, background links on India as well [...]
The Darjeeling Limited poster
Best. Poster. Ever.
Note how the title font very - VERY - closely resembles that used for The Life Acquatic. That can’t be a coincidence. [via]
Sunshine final poster
Fox Searchlight has released the final theatrical poster for Sunshine from director Danny Boyle. This one is absolutely wonderful, especially coming off of what I felt was a shaky previously released one-sheet that made the movie look more like Armageddon II than a character drama, which is how the website and trailers had positioned it. [...]
Waitress at Kitson photos
The Fox Searchlight blog has not one but two posts up with photos from the Kitson retail boutique’s Waitress-themed days.
