Fox Searchlight
Studios latch on to Pheedo’s RSS video ads
It’s not surprising at all that a handful of movie studios are among the first reported adopters of Pheedo’s just-announced addition of video to their available RSS ad units. Video is, of course, the best format to use for the selling of movies.
Fox Searchlight and Universal Pictures are said to be in the first batch [...]
Brainstorming needed
Tucked in amidst the 20 questions about advertising and marketing being asked by The New York Times’ Stuart Elliot:
Couldn’t the marketing department at Fox Searchlight, a unit of the News Corporation, have come up with a more compelling reason to see the movie “Street Kings” than describing it in ads as “directed by the writer [...]
Searchlight goes mobile for Street Kings
Fox Searchlight is one of the first advertisers to take advantage of Boost Mobile’s initial foray into delivering advertising to mobile users.
The studio has placed ads for their upcoming Keanu Reeves drama Street Kings on the homepage of Boost’s mobile web browser. Clicking on the ads will take users to a special mobile microsite where [...]
The Onion Movie trailer
I remember hearing and reading about how The Onion, America’s Finest News Source, was putting together a movie years ago but actually kind of assumed the project had died of inertia a while ago.
Not so. Instead it appears to have been languishing somewhere for about three years and is now being released straight to video. [...]
Under the Same Moon official website
This newly launched official website for Under the Same Moon features a bunch of good stuff. Not only is there good movie-related content – all attractively presented in the form of a mural, the making of which you can read about on the site – but also contains links to resources about the plight of [...]
Under the Same Moon trailer
I’ve been sitting on this trailer for Under the Same Moon for a while and am just going to push it out for you all since I’m not sure what I want to say about it but know that it’s very good.[h-t to Alex]
[youtube]http://www.youtube.com/watch?v=9jCZgUiPixE[/youtube]
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Street Kings trailer
The first trailer for the Keanu Reeves-starring police drama Street Kings has been released and it’s surprisingly good. If it looks similar in form and function to movies like Training Day there’s a good reason for that – the writer of that movie is directing this one and I’m guessing made a few contributions to [...]
Aspiring artists: Fox Searchlight wants your cartoons
I’m not sure what their end-game is here (I’m curious to find out) but Fox Searchlight is looking for artists to send in their movie-inspired cartoons. You can check out the complete rules – or lack thereof – on the Searchlight site. Again: I’m not sure what they have in mind here but knowing Searchlight [...]
Project: Direct winner announced
One of the things I forgot to include in my review of the Juno marketing campaign yesterday was that Fox Searchlight partnered with YouTube for a contest called Project: Direct. Luckily Steve Bryant lends a hand and points out that the contest, which Juno director Jason Reitman judged, has a winner.
Andria Falcao has won with [...]
Movie Marketing Madness: Juno
I honestly don’t know how to start this column without diving into the meat of the column itself. I could start with a description – a high school girl (Ellen Page) gets pregnant after having sex with her best guy friend (Michael Cera) and decides to give the baby to a couple looking to adopt [...]
Juno international trailer
I’m a bit late in passing on this international trailer for Juno but did want to share it. It’s just as funny and warm as the domestic spot, but hits some different notes and includes a bit more stuff that is really only doable in an international version. For instance the end, when Ellen Page [...]
Movie Marketing Madness: The Savages
When you think of independent film actors in the late 90s and 00s, two names that are sure to pop up on your list are Philip Seymour Hoffman and Laura Linney. The two have achieved tremendous success by engaging in something called “acting,” by which I mean taking movie roles that require them to stretch [...]
Savages official website launches
Fox Searchlight has launched the full official website for their already critically acclaimed dramady The Savages. It’s a good website, filled with the usual FS new media goodies. It also rightly places an emphasis on clips from the movie, something that will undoubtedly serve to draw people in after they get a sampling of the [...]
New Juno poster
Fox Searchlight has released a new poster for Juno, the critically acclaimed film starring Michael Cera and Ellen Page. This new one-sheet carries over the striped background look – a reference to the shirt Page wears – from the first one, which made a swollen belly under that shirt the focus.
I wished I liked this [...]
Fox Searchlight finally finds way to use Wilson for limited Darjeeling promotion
UPDATE: Defamer has the video of the interview. Go check it out.
First off, go read the title again. (LOL @ myself)
Moving on, via Anne Thompson comes the news that Fox Searchlight has finally figured a safe venue to have recovering star Owen Wilson promote The Darjeeling Limited.
Wilson will be interviewed by Darjeeling director, friend [...]
