‘Fox Searchlight’ Archives
Movie Marketing Madness: Cyrus
You ever walk into someone's house and think how it smells so uniquely "them?" And then you think how that's odd since your house doesn't have any smell like that but then realize that, yeah, it probably does but you live there and so it's normal to you whereas someone coming in from elsewhere thinks it smells unique to your family? Every [...]
Movie Marketing Madness: Crazy Heart
The idea of an older, grizzled man who's set in his ways but trying to get back to the glory of his younger days is not exactly new in Hollywood. There have been countless stories of redemption being sought and found by individuals who have led a life up until that point of stubborn refusal to change their ways, no matter who it's honking off or [...]
Movie Marketing Madness: The Fantastic Mr. Fox
No one has ever accused, I wouldn't think, director of Wes Anderson of lacking a unique cinematic vision or style. If you've seen any one of his movies and are then shown, without any setup or information, a scene from another you'll probably be able to peg it as an Anderson movie pretty quickly. The overly stoic characters who express themselves [...]
Spotlight on Searchlight’s Allen
Variety (9/9/09) has a nice piece on Fox Searchlight marketing executive Stephanie Allen and how she tries to find a consistent theme - something I'm always a big fan - to hang the campaigns for the studio's movies on.
Studios latch on to Pheedo’s RSS video ads
It's not surprising at all that a handful of movie studios are among the first reported adopters of Pheedo's just-announced addition of video to their available RSS ad units. Video is, of course, the best format to use for the selling of movies. Fox Searchlight and Universal Pictures are said to be in the first batch of advertisers testing out [...]
