Focus Features - Movie Marketing Madness

Focus Features

Lust, Caution gets an NC-17

Let’s break down what the tagging of Lust, Caution, the new film from Ang Lee, with an NC-17 means:

Most theater chains - at least not those in the respectable suburbs - will not carry the film.
Focus Features will not be able to run many, if any, TV spots
Focus Features will not be able to run [...]


Eastern Promises official website

Focus Features has launched the official website for the David Cronenberg-directed hit man dram Eastern Promises. It’s a fairly sparse site, but I wasn’t expecting anything huge considering this is a smaller flick. Still, it’s got some good content. [via JB]


Reservation Road poster

Another muti-person character drama, in this case Reservation Road, another stripey one-sheet. [via MPA]


Eastern Promises poster

David Cronenberg’s next movie Eastern Promises, about a crime syndicate and their efforts to preserve some mysterious secret that has been uncovered, now has a poster. It does a good job of promoting the fact that it comes from Cronenberg and shows off the two biggest stars, Viggo Mortensen and Naomi Watts, quite well. The [...]


Lust, Caution poster

This new poster for Lust, Caution, the new film from director Ang Lee, is exactly what you would expect it to be. After all, if you were going to create key art for a period movie by Lee that featured romance and intrigue and was being slated for an awards season debut what else would [...]


Evening poster

Focus Features has released the first poster for the female bonding/romance film Evening. I want you to exam this poster closely as it’s just about as perfect a job of summarizing the movie’s plot and major selling points as you’re likely to see.
First, there’s the cast list. It’s a veritable who’s who of the elite [...]


Universal brings Talk to Me to Going.com

Universal has created a Going.com group to promote their upcoming Don Cheadle flick Talk to Me, report AdRants.
The group Universal created contains the movie’s poster and trailer and invites members to RSVP to a private screening of the flick. The hyperbole on the page is a little over-the-top, since I don’t actually think the film [...]


Evening trailer

Focus Features has released this new trailer for their upcoming drama Evening. The movie is about two grown women whose mother is fading away, but not before she inspires them to learn about a mysterious part of her younger life. It’s really very good, with seemingly strong performances from all the women involved, from Claire [...]


Talk To Me trailer

No, in fact, Don Cheadle does not seem capable of turning in a low-quality appearance. The latest example is Talk To Me, where he plays real life figure Ralph Waldo “Petey” Greene, a controversial DJ in the late 1960’s who broke all the rules of polite radio. You can check out the trailer here. Strong [...]


Hot Fuzz poster and internet-only trailer

Don’t even try to keep up with the names being thrown at you in this new, internet-only trailer for Hot Fuzz. First it’s the last names (in dramatic cop-movie typeface) of just about everyone in the movie. Then it’s words like “explosion” and such that describe the action. It’s a short but very funny trailer [...]


The Tiger and the Snow trailer

Well, I guess when all else fails you go back to the well. Roberto Benigni taking the central premise from Life is Beautiful and, based on this trailer for The Tiger and the Snow, shifting it from World War II to the Iraq War. He plays another eccentric character who this time must get to [...]