Focus Features : Movie Marketing Madness

Hamlet 2 poster

The poster for Hamlet 2 has been released by Focus Features and it’s quite as bit as funny as the trailer that was sent out last week or so.
There doesn’t seem to be a lot going on in the poster’s design, but there really is, and I’m not just talking about the various stage props [...]

Coraline trailer

This is very much a teaser for the Neil Gaiman adaptation Coraline but it’s also very cool.
[youtube]http://www.youtube.com/watch?v=0GkMa040rtw[/youtube]

Johansson and Portman make out for film publicity

Defamer thinks Scarlett Johansson and Natalie Portman are being encouraged to act like they’re constantly on the verge of making out with each other in an attempt to drum up interest in The Other Boleyn Girl, with the thinking that the secret lesbian fantasies supposedly being harbored by all males will drive them to theaters.
I’m [...]

New In Bruges poster

I definitely don’t care for this new poster for the crime comedy In Bruges as much as I did the first one. Where that first effort was playful, funny and set a really unique and interesting tone for the movie this new one looks like several hundred other similar movies.
The triangle positioning of the three [...]

Miss Pettigrew Lives for a Day poster

I love this poster for Miss Pettigrew Lives for a Day. That’s not just because it shows a bunch of exotic dancer’s legs, with the shocked faces of stars Francis McDormand and Amy Adams. I like it because it’s showing off the same sort of movie the trailer did, one that has the two women [...]

New Be Kind Rewind promo video - How to Swede

There’s a new video, embedded below, that has been released as part of the campaign for Be Kind Rewind, a movie about two guys who attempt to shoot themselves all the movies that got accidentally erased from their friend’s video store.
The word that the people behind the movie have invented for that process is “swedeing” [...]

In Bruges poster

This is a really funny poster for the crime comedy In Bruges. The movie stars Colin Farrell as a hit man who must escape to the sleepy town of Bruges after he whacks a priest.
This poster is designed as yet another tri-striped affair, but like Guy I don’t mind it. The way it’s laid out [...]

In Bruges trailer

First off all, it’s pronounced “brooj.” Just so you know.
Focus Features has released the trailer for In Bruges, a black comedy about a hitman (played by Colin Farrell) who hides in a small town in Belgium after killing a priest. It’s definitely not safe for work considering there are a metric ton of F-bombs in [...]

Miss Pettigrew Lives for a Day trailer

This trailer for Miss Pettigrew Lives for a Day depends greatly upon Amy Adams acting like a self-absorbed twit and Francis McDormand acting…well…just acting. Fortunately both actresses are up to the tasks assigned them. The trailer positions the movie as being kind of a screwball comedy involving mistaken identities and such but you really should [...]

The Other Boleyn Girl trailer

The first trailer has been released for The Other Boleyn Girl, about Anne Boleyn, her sister and how the two of them competed for the attention of Henry VIII. Natalie Portman plays the Future Headless Queen and Scarlett “Breathes through her mouth a lot” Johansson her sister, with Eric Bana as Henry.
The trailer is a [...]

Tapping into niche audience key to Lust, Caution’s fortunes

With mass market success largely out of reach, the ability of Focus Features to tap into the appropriate niche audiences will be what decides the success or failure of Lust, Caution, the latest feature from director Ang Lee. That’s the theme of this story on the movie in AdAge.
As the story points out, the movie’s [...]

Universal shuffles Rogue, Focus responsibilities

Universal Pictures has made some changes to what falls under the purview of Rogue Pictures and Focus Features, reports The Hollywood Reporter.
Under the new org chart, Universal will now be responsible for the distribution and marketing of films from Rogue. That could give significantly more marketing power to Rogue’s slate of arthouse and independent films. [...]

SEW on Reservation Road’s online efforts

The staff at SearchEngineWatch apparently got a mandate from their editor to review the online strategy being employed by Focus Features for Reservation Road. They found that strategy wanting.
Among other things they found problems in the fact that there was no stand-alone website for the film and no MySpace page. Both of those, writer Carrie [...]

Atonement character posters

ComingSoon has pictures of three new character posters for the Kiera Knightly-starring period drama Atonement. There’s one (shown below) that features Knightly, one with the young girl from the movie and one with co-star James McAvoy. You can view all three over at CS and see how Knightly’s begins the sentence “You can…only imagine…the truth” [...]

What are the Lust, Caution posters selling?

I’ll let his post speak for itself but I encourage you to read Nathaniel’s post on the posters for Lust, Caution. Good stuff.

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