‘Marketing Madness’ Archives
Marketing Madness: 11/16/09
A bunch of stories that I'm obviously not going to get around to writing anything longer than a sentence or two each about... Advertising/Marketing Brian Morrissey in Adweek covers new research from Publicis' Performics shop that users of social networks may be more receptive to more traditional direct-response advertising than has previously [...]
Marketing Madness in 60 Seconds: 8/7/09
Advertising/Marketing With AMC releasing the "Mad Man Yourself" avatar creation tool the goal, as of these things are, is to get people to use the end result as their Twitter profile pic. That leads Brian Morrisey to point to profile pictures as the next great branding opportunity. Interactive ads are being tested on television in an attempt [...]
Marketing Madness in 60 Seconds: 7/31/09
Advertising/Marketing The upfronts are finally beginning to move forward and the networks are finally starting to log some sales. It's not like commercial time is flying off the shelf though, and the take for networks might be in the $1 - $1.5 billion range, down from over $9 billion last year - even though they're not conceding as much on [...]
Marketing Madness in 60 Seconds: 7/24/09
Advertising/Marketing With so much speculation about what the FTC will do and especially with BlogHer happening right about now, everyone's writing about mommybloggers and how they deal with marketers. There are stories about backlashes, advice about making sure those posts are segregated and more. David Griner has a great post up about this [...]
Marketing Madness in 60 Seconds: 7/17/07
Advertising/Marketing People are voluntarily sharing more information than ever before even as they don't want advertisers mining their online behavior for the purposes of serving up ads, despite research that shows ad relevance - and subsequently click rates - go up as a result. That's an interesting paradox of the current age that's free of [...]
