Finding An Audience
Finding an Audience: Distribution Notes for 9/26/08
Blockbuster has made clear its intentions to continue to involve bricks-and-mortar stores in its future strategy. While the chain acknowledges things like DVD-by-mail, VOD (especially online) and other ideas are important it feels its stores give it an advantage over Netflix and other competitors. It does plan to look at adding more download kiosks to [...]
Finding An Audience: Distribution Notes for 9/17/08
The summer box-office performed better than expected in an weak economic environment, boosted largely by strong performances from superheroes and adorable animated characters. It also didn’t hurt that people weren’t traveling long distances due to the economy in general and gas price in particular and so were looking for near-to-home alternatives. Like, for instance, movies.
A [...]
Finding the Audience: Distribution Notes for 8/27/08
iArthouse.com has launched, allowing you to download independent and foreign films and legally burn them to DVD.
Which makes the fact that Vongo and ClickStar, both movie download services of yore, have both shuttered kind of funny if you look at it from the right perspective.
MGM is partnering with Comcast on a Comcastic video-on-demand service featuring [...]
Finding the Audience: Distribution Notes for 8/7/08
Hollywood is thrilled that this summer has turned out to be better than expected in terms of not only box-office results but also that the slate of original programming has launched a number of potential future franchises. I’m not so sure the studios want to crow about how “original” their offerings were since, of the [...]
Finding the Audience: Distribution Notes for 7/30/08
“Boring, baby-maintaining adult” and one of my favorite AdFreaks David Griner picks up on “social viewing” being the common thread between Netflix’s new distribution deal through the Xbox 360 and Disney’s Blu-ray Sleeping Beauty functionality. And he rightly pegs that sort of feature as something that’s going to be increasingly important to younger viewers. Don [...]
Finding the Audience: Distribution Notes for 7/8/08
Google has begun experimenting with allowing independent filmmakers to post their entire movies to YouTube. The new deal will allow films to be posted for a small charge and ads will be placed within the movies, with revenue split between YouTube and the producer. Variety has more details. Struggling retailer Sears is working with MTV [...]
Finding An Audience: Distribution Notes for 6/18/08
Disney is planning for new interactive bonus features on their Blu-ray Disc releases. That would include things like more ties between the discs and the web, ranging from live web chats that allow viewers to connect to each other to video messaging. Some of those features will debut on the Blu-ray version of Sleeping Beauty. [...]
Finding An Audience: Distribution Notes for 6/11/08
(Note: Finding An Audience is an occasional column that looks at the ways that the distribution of films to the audience since this is the culmination of the marketing efforts studios undertake.)
Netflix CEO Reed Hastings expressed his belief that the rental-by-mail business model has about five years worth of life left in it. The key [...]
