Facebook : Movie Marketing Madness

The Incredible Hulk Facebook application

Universal has created a Facebook application for The Incredible Hulk that you can grab and add here.
The app is pretty basic and mimics a lot of the functionality of the widget that was released a while ago for the movie. The main window plays the trailer and you have the option of selecting the teaser [...]

Speed Racer CandyTracks game and Facebook gift

Seems there’s a spare that needs to be picked up in terms of my MMM: Speed Racer column from yesterday. One is something I missed and the other is a new thing I just noticed today.
First the thing I missed. Topps created a branded online advergame for themselves and the movie called CandyTracks.com. The racing [...]

Give a What Happens in Vegas toilet seat on Facebook

While on Facebook earlier I noticed that today’s featured gift was a toilet seat, something that was being brought to us from What Happens in Vegas.
The dismantled toilet seat, you’ll remember, is featured as part of the punchline to a gag from the movie’s trailer.
I’ve seen a number of movie-sponsored gifts you can give your [...]

New Wanted poster and Facebook game

From Newsarama comes a new poster for Warner Bros.’ Wanted. This character poster focuses on the fully tatooed Angelina Jolie and the big gun she’s sporting.
The poster is OK, but despite the arty black and white photography that’s used here it’s not quite as catchy as the Comic-Con poster (which turned out, despite my opinion, [...]

Get Smart Facebook page and new game site

Warner Bros. has launched two online ventures as part of the ram-up for Get Smart.
The first is a Facebook fan page. It’s not too much different from most other FB fan pages, featuring the movie’s trailers, some downloads like desktop wallpapers and AIM icons and such.
A little more interesting is the Control Vs. KAOS game. [...]

The Love Guru’s Cinnabon’s contest

Paramount has added little incentive to its Facebook fan page for The Love Guru, the new comedy with Mike Myers, especially if you often cancel trips to the mall because the temptation of certain sweet shops is just too much.
Become a fan of the page and you’re automatically entered to win a year’s supply of [...]

Comparative analysis of recent social network movie campaigns

Tom H. C. Anderson has an interesting analysis up on his site of the social network strategies employed for four recent film campaigns. Anderson looks at the MySpace and Facebook executions for 21, Run Fatboy Run, Superhero Movie and Stop-Loss and sees how they all stack up in terms of usability and adoption, including how [...]

Smart People Facebook app

Miramax has created a neat little Facebook application for their upcoming release Smart People, starring Dennis Quaid, Ellen Page, Thomas Haden Church and Sarah Jessica Parker.
It’s not the biggest thing in the world, but this Word of the Day application is completely contextual for the movie and works very nicely. Not only is the word [...]

Why I like the Indiana Jones SuperPoke sponsorship

I didn’t go too in-depth in my previous write-up into one particular reason I like the sponsorship by Indiana Jones and the Kingdom of the Crystal Skull of the SuperPoke Facebook application.
I would imagine there was discussion of how best to do this and I would be willing to bet there were more than a [...]

Indiana Jones will help you SuperPoke your Facebook friends

Paramount has added a bit of functionality to one of Facebook’s more popular applications as part of the marketing push for Indiana Jones and the Kingdom of the Crystal Skull.
The studio has partnered with Slide, maker of many of the most widely used applications on the social network, to add Indy’s whip to Slide’s SuperPoke [...]

Prom Night official website

Sony has launched the official website for Prom Night, the latest teen-centered horror flick to come down the pipe. The homepage puts a bit of emphasis on the promotions the studio has lined up and and also links to the movie’s Facebook page.
Once you enter the site you kind of have to look for the [...]

Run Fatboy Run Facebook application

Picturehouse has released a new Facebook application to promote the upcoming Simon Pegg movie Run Fatboy Run. The app, consisting of a game called Blister Bash, is kind of a whack-a-mole variation where you must guide your mouse around Pegg’s feet to pop the blisters that appear. It’s based on a scene in the movie, [...]

Paramount takes movie clips to Facebook

Paramount will be launching a new Facebook application that makes clips from thousands of movies available for sharing on the social network.
The VooZoo application lets people add video to their own page or send clips to friends. After the clip, which can run either very short or pretty lengthy, plays an ad will appear for [...]

Movie marketers get new Facebook tool

Facebook has given movie - and music, but let’s stay on topic - a pretty nice present. The social network has debuted Film on Facebook application that allows for the creation of promotional pages that can more easily feature and distribute content.
The new Flash-enabled application comes as Facebook has appointed someone in-house to explore more [...]

Untraceable’s U.K. social network efforts deleted

A minor uproar has emerged over two social networking executions (sorry) that are part of the U.K. campaign for the Diane Lane thriller Untraceable.
Picture Production Company, an interactive marketing firm, setup a Facebook page for the movie that slowly reveals a scene of a gruesome torture as people become “fans” of the page. The idea [...]

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