Dreamworks
The Ruins trailer
Check out this pretty mediocre trailer for The Ruins. The movie is about a group of beautiful young people who get the bright idea to go visit some sort of ancient temple ruins and who are subsequently infected by the spirits still hanging around those ruins.
The trailer tells all this but positions the movie as [...]
Movie Marketing Madness: Sweeney Todd
I’m an unabashed fan of director Tim Burton and have been since…well…I first discovered him. I love Edward Scissorhands, really dig Ed Wood and even like Mars Attacks!, a movie most people detest, largely because I don’t think they get what he was trying to do. I think the only Burton movie I haven’t seen [...]
Sweeney Todd trailer mash-up
Don’t like any of the trailers that have been released for Sweeney Todd? Well now on the official site they’ve launched a MashUp section that allows you to cut your own. The feature, which is powered by GorillaSpot, allows you to grab from a selection of video clips, music snippets, transitions graphics and title cards [...]
Sweeney Todd official website launched
Dreamworks and Warner Bros. have launched the official website for the Tim Burton-directed musical Sweeney Todd.
The site is a nice effort, but doesn’t quite bring to mind the dark sense of humor and revenge that the rest of the campaign has evoked. There’s lots of good content on the site in the form of a [...]
Sweeney Todd character posters
Gus has a whole batch of new character posters for Sweeney Todd. They’re all very good, even if the one-two punch of Johnny Depp and Helena Bonham-Carter is a bit much six times in a row. But those two are going to be the main selling point for the movie in the absence of other [...]
Is Sweeney Todd a musical or not?
I keep reading people who seem to believe Dreamworks/Paramount is hiding the fact that Tim Burton’s Sweeney Todd is a musical.
These people are obviously high.
If you’ll recall, the first trailer for the movie showed off a bit of star Johnny Depp singing. Was it the centerpiece of the trailer? No, but it was the first [...]
Sweeney Todd going to be a tough sell
Dreamworks/Paramount is facing a variety of hurdles that must be cleared in the marketing of Sweeney Todd this Christmas season, reports The Hollywood Reporter.
Marketing consultant Terry Press says, for one thing, the movie has the potential to appeal to about four distinct audience segments, none of which have the same media habits or are going [...]
Honey company sues Dreamworks over marketing copy
A Florida honey-product company is suing Dreamworks over what it feels is the studio’s theft of their marketing copy point, reports Robert Welkos at the Los Angeles Times.
BeeCeuticals says Dreamworks is infringing on its copyrighted “Give Bees a Chance” slogan in the marketing of Bee Movie. That copy point, the company says, has been in [...]
Movie Marketing Madness: Bee Movie
I’m going to try and resist the temptation just about every other writer has given in to and not write a story about how Bee Movie is Jerry Seinfeld’s return to the public eye or anything like that. There are plenty of stories out there using that hook so you can go check them out.
What [...]
Kung Fu Panda poster
This first poster for Kung Fu Panda is all fun and everything, but I worry that Jack Black’s schtick is wearing thin and that it won’t necessarily translate well to animated voice-over work. If that winds up being the case Dreamworks is mis-calculating the campaign badly, since he’s the sole focus of that recently released [...]
Seinfeld, Dreamworks planning Bee Movie promotions and publicity
As the release date draws near Dreamworks and Jerry Seinfeld are cranking up the promotion of Bee Movie, the animated feature Seinfeld stars in, reports Brandweek. Those promotions include Brachs Candy Corn that’s labeled as being made with “real honey” and six toys to be included in McDonald’s Happy Meals.
(Note: McDonald’s is a client of [...]
Transformers DVD promotion helps you annoy your boss
In case you haven’t seen it elsewhere Dreamamount has a promotion for the Transformers DVD (Link takes you to Amazon) that lets you send a personalized message to a friend or whomever from Optimus Prime. Of course knowing how much he’s looking forward to it I sent a message to Biro, who has even more [...]
New Bee Movie poster
Dreamworks has released a new poster for the Jerry Seinfeld-starring animated flick Bee Movie. Pretty funny, re-creating one of the better sequences from the most recent trailer. [via CSoon]
Sweeney Todd trailer
Dreamworks/Warner Bros. have finally released a trailer for Sweeney Todd, starring Johnny Depp and directed by Tim Burton. It’s quite cool and is much more effective at selling the movie than the print/poster campaign has been so far.
Depp stars as a man whose wife - and life - are taken away from him by a [...]
Hostess launches Transformers DVD promotion
Hostess is helping to promote the DVD release of Transformers with a Transform Your Entertainment instant win game. Specially marked (read: branded with a giant f***ing robot) packages of Hostess products like Twinkies, Cup Cakes and more will contain a game code that can be entered on a microsite. Entering the code will automatically tell [...]
