Dreamworks : Movie Marketing Madness

Standee-o-rama

I actually just saw these at the AMC Theater where the Marketing at the Movies event was held yesterday, but today some high-quality pictures of standees for Speed Racer, Kung Fu Panda and Get Smart have hit the web.
The Speed Racer one is the biggest and baddest of the bunch. As you can see it [...]

Tropic Thunder character posters

I’m way behind in mentioning these character posters that have been released for Tropic Thunder, but wanted to make sure I’d done so. They’re really quite funny, though again it’s not really clear whether they’re for the movie we’re seeing or the movie the characters are shooting within the movie that we’re seeing.
While the Ben [...]

Dreamworks running mobile ads for The Ruins

I turned on my Blackberry’s browser on the way home so I could check the score of today’s Cubs home opener (they lost - how long until 2108?) and noticed at the top of Cubs.com’s mobile site was a banner ad for The Ruins.
Being curious I went ahead and clicked on it. It took me [...]

The Ruins’ “Human Lab Rat” video

I was forwarded the link to an interesting promotion for The Ruins by someone at Dreamamount. The promotion is called Human Lab Rat, which you can find off of Justin.TV.
The video starts off like many of other “lifestreams” with the host explaining to people who might have just joined that he visited a Mayan ruin [...]

Monsters Vs. Aliens official website

Dreamworks Animation has launched the official website for the animated (duhr) flick Monsters Vs. Aliens.
There’s not much on the site right now, just a bit on the story and a bit on the cast and crew. I like the introduction as the site loads, though, with its use of 1950’s drive-in monster movie titles and [...]

New Tropic Thunder trailer

Dreamworks has released a new, green-band trailer for Tropic Thunder, starring Ben Stiller, Jack Black, Robert Downey Jr. and more.
Unlike the red-band version previously released this one actually gets into what the movie is about. A group of actors shooting a Vietnam war movie are actually transported to Southeast Asia but aren’t told that they’re [...]

Madagascar: The Crate Escape trailer

This trailer for the largely un-needed sequel Madagascar: The Crate Escape might have been amusing were it not for one thing: The use of Ben Stiller as narrator and guide to the trailer completely tips the studio’s hand that they think they’ve got a jumbled mess on their hands.
If Stiller - who performs bravely - [...]

Honey maker produces Bee Movie-inspired bottle

Golden Heritage Foods, as a result of a licensing deal with Dreamworks, will produce a new honey bottle in the shape of Barry Bee, the lead character from Bee Movie, the one voiced by Jerry Seinfeld.
The new two-ounce bottle will be available at most major grocery retailers and is part of a larger honey education [...]

Tropic Thunder teaser trailer and official website

Dreamworks has launched the official site for the Ben Stiller-starring comedy Tropic Thunder, a site that also comes with the movie’s first teaser trailer.
The site is alright, despite the fact that there’s nothing aside from the trailer there right now.
The trailer, though, is just plain awful. My main problem with it is that it’s actually [...]

The Ruins new poster and red-band trailer

First off, this new poster for The Ruins is alright, doing a nice job of combining the young person in agony angle with the ancient ruins (natch) setting. Yeah, the girl in the image is making a little bit of an “O” face, maybe because those vines are tickling her fun button, but if your [...]

New Kung-Fu Panda trailer

There’s a new trailer for the animated flick Kung-Fu Panda , with Jack Black providing the voice for the titular marsupial. It’s pretty funny in parts and shows most, if not all, of the setup of the movie, that the Panda is a slow, uncoordinated creature (unlike the other animals/students) who’s constantly not doing very [...]

Kung Fu Panda trailer

I think I had missed this trailer for Kung Fu Panda before, but it just popped up in my feeds the other day.
The trailer sets up the movie fairly nicely, at least as nicely as it needs to. There’s nothing about the actual story or plot or anything there. It’s all character introduction, first of [...]

The Ruins poster

I wasn’t too hot on the trailer but I do really like this poster for the “young people get caught in something ancient and cursed” movie The Ruins. It’s not an obvious image that tries to frighten the audience right away. Instead it just presents the setting of the movie with the ominous title at [...]

Did Sweeney Todd use PayPerPost for blogger buzz?

Marshall Kirkpatrick mentioned on Twitter the other day that someone who seemed to be part of the Sweeney Todd marketing campaign had contracted with PayPerPost - now operating as Izea - to buy blog mentions for the movie.
As a refresher for those who may not be familiar with PayPerPost, here’s how it works: Bloggers sign [...]

The Ruins trailer

Check out this pretty mediocre trailer for The Ruins. The movie is about a group of beautiful young people who get the bright idea to go visit some sort of ancient temple ruins and who are subsequently infected by the spirits still hanging around those ruins.
The trailer tells all this but positions the movie as [...]

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