‘Theatrical’ Archives
3D presentation and the ticket price issue
One of the more interesting narratives from the last year or so is the one around the pricing of movies at the box-office. Specifically, with 3D presentations becoming more and more common the movie industry finally has something that it hasn't for a long time: variable pricing. (And no, I'm not counting matinee/evening show differentiations [...]
Talking about theaters
I've been trying to figure out why a story about theater owners focusing on strategies involving 3D and digital presentations (Hollywood Reporter, 6/24/10) rubbed me the wrong way. Finally it occurred to me that the problem with this strategy is that they're relying on Hollywood to continue to keep the theater-going experience relevant to the [...]
Movie marketing survives recession spending
Wayne Friedman has an interesting story up at MediaPost (12/18/09) about how, by and large, movie marketing spending has fared pretty well in terms of spending despite the recession. One potential down area is in the coming Oscar-focused campaigns, where he mentions initial estimates of said spending dropping by almost 75 percent. But there's [...]
Priorities out of sync
If you want to know what the lynch pin in the ongoing cold (but increasingly heating up) war between studios and exhibitors (Variety, 11/28/09) it's that their priorities, once more or less in alignment, are more and more competing against each other. Studios want to make as much money as they can, whether it's through domestic or [...]
There’s a fight coming
The MPAA and theater owners are about to come to blows over the former's desire to have the government lift a ban on technology that would allow them to deliver movies to consumer's set-top boxes or whatever "close to or during" the theatrical release of said movie. No specific plans have been made public for using that technology, but they [...]
