Disney : Movie Marketing Madness

Beverly Hills Chihuahua trailer

In case you still held out some hope that Beverly Hills Chihuahua wouldn’t be an absolutely awful trainwreck after you saw the poster, I now present the movie’s teaser trailer. Yes, the movie is built around the idea that chihuahuas are some sort of noble warrior class of creatures that get carried around [...]

Prince Caspian site update and news

Disney has given the official website for Chronicles of Narnia: Prince Caspian a bit of a facelift as we quickly approach the movie’s May 16th release date. It now resembles the site for TL, TW and TW, the first movie, with its scroll-through environments that have little trinkets like downloads or playable games scattered around [...]

Earth trailer

The first movie being released under Disney’s newly minted Disneynature specialty documentary shingle is Earth, a chronicle of three animal families and others over the course of one year. The trailer for that movie has now been released and it’s certainly quite stirring. Obviously filled with beautiful photography and Patrick Stewart’s gravelly, British-tinged narration (cause [...]

New Chronicles of Narnia: Prince Caspian trailer

Disney has released a new trailer for Chronicles of Narnia: Prince Caspian.
This new trailer sells the movie as less whimsical adventure and more as a mythic fantasy action film. The basic elements are still there of the children from the story coming back to Narnia one year later to find that 1,300 years have actually [...]

Prince Caspian ads on IMDB

Noticed this ad for Chronicles of Narnia: Prince Caspian the other day when visiting the IMDB. Kind of an interesting ad unit, no? Subsequent visits displayed different characters.
The ads started appearing, it seems, shortly after Disney released a slew of character images of various creatures in the movie, which I can’t really believe is a [...]

Beverly Hills Chihuahua poster

Yeah. I know. Let’s just move on.

Wall-E gets help from Sam’s Club

You’ll excuse me if I take a moment to enjoy the irony inherent in the fact that Sam’s Club is helping with the promotion of a movie that has as it’s central premise an Earth that’s filled with the garbage of a society obsessed with over-consumption.
(/me is taking that moment)
And I’m back.
Anyway, Sam’s Club is [...]

Disney: We’d like our stores back if you don’t mind

Well this is interesting. Now that it has a few successful franchises in its coffers Disney is having second thoughts about its decision a couple years ago to sell management of the Disney Store chain to retailer The Children’s Place. Disney sold operational control of its 300+ stores to The Children’s Place three years ago [...]

HarperCollins goes online with Narnia tie-in promotions

First a note: Beware any press release that uses “Web 2.0″ in the title. This is just a good rule of thumb to live by. You’ll be better off.
Despite that, here’s the press release HarperCollins has issued regarding the online efforts it will be engaging in as it ties-in to the Disney release of Chronicles [...]

New Wall-E trailer

There’s a final, theatrical trailer for Disney/Pixar’s Wall-E that’s been released and which you can now view.
It’s certainly the most well-rounded trailer to be released so far in that it gives looks at the biggest chunk of the movie. There’s familiar footage of Wall-E traipsing around a littered, polluted Earth that we’ve seen in previous [...]

Final Wall-E poster

Pixar/Disney has released the final theatrical poster for the latest animated offering Wall-E. It’s a really good effort that manages to convey a bit of the movie’s plot as well as convey the lead character’s cute overload.The poster does a good job of playing up all - or at least a good number of - [...]

Awesome Wall-E standee

Tom snapped this pic of a Wall-E standee that I’m assuming he came across when going to see Jumper, which he said sucked all sorts of hinder. But this is pretty cool.

No Wall-E trailer for now

So I finally finished some stuff and went over to Empire’s site to check out the international trailer for Wall-E that everyone had been talking about. But the video has been removed, with the following message in its place:
Due to circumstances beyond our control, the Wall-E trailer is no longer available. Sorr-E.
Isn’t that just [...]

Super Bowl XLII: Wall-E trailer

OK, I ragged on the Semi-Pro spot for adding non-movie content, but keep in mind that was a 15-second spot we were talking about.
This Super Bowl commercial for Disney/Pixar’s Wall-E does the same thing, adding interspersed scenes of Buzz Lightyear and Woody eating popcorn and talking about whether they’ve met Wall-E or not, but in [...]

Super Bowl XLII: Chronicles of Narnia - Prince Caspian commercial

Here’s the Super Bowl TV spot for Disney’s Chronicles of Narnia: Prince Caspian that you can now view on the movie’s official website.
Like many of the commercials tonight it’s essentially a truncated version of the previous trailer and, considering the first movie in the Narnia series went out of its way to be family friendly, [...]

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