Contests - Movie Marketing Madness

Contests

Walk Hard promotion on Break.com

While checking out the newly launched official site for Rambo (post on that coming later) I saw that video-sharing site Break.com was hosting a contest promoting Walk Hard: The Dewey Cox Story.
It’s actually a three-way contest that also involves Gibson Guitars. Sony and Break have provided a collection of video assets people can download and [...]


Enchanted MySpace page and photo transformation feature

Disney has launched the MySpace page for their fairy tale flick Enchanted. While much of the page is standard for what movie marketers are doing on the social network, they also included a “Become a 3D Disney Character” feature and contest.
It works much like some of the other “upload your photo” features but is a [...]


Warner Bros. taps Zannel for mobile Fred Claus promotion

Warner Bros. has teamed up with mobile social network provider Zannel to promote their upcoming holiday flick Fred Claus, starring Vince Vaughn and Paul Giamatti.
The Fred Claus Elf Tour and Sweepstakes has some of the elves from the movie traveling across the country and posting photo and video updates to the Zannel profile for the [...]


Create your own Tracey Fragments clips

Bruce McDonald, director of The Tracey Fragments starring Ellen Page, wants you to mess around with his movie. To that goal, he’s made a variety of clips from the raw footage he shot while making the movie to the official website along with other assets like the film’s soundtrack. People can download the assets and [...]


Time Warner promotes cable service, Fred Claus

Time Warner Cable is helping to promote Warner Bros.’ Fred Claus and at the same time hopefully turn some people onto the cable provider’s service, reports PROMO Magazine.
The cross-promotion between the Time Warner siblings will have TWC showing video vignettes that include clips from the film as well as behind-the-scenes footage on the cable company’s [...]


Disney launches “World’s Biggest Treasure Hunt” promotion

Disney has created a contest to promote their upcoming National Treasure: Book of Secrets. The “World’s Biggest Treasure Hunt” content will be run on the movie’s official website, which encourages players to virtually visit five cities across the globe and play a game in each. When you do you’re entered in the sweepstakes for a [...]


Jason Reitman judging a YouTube contest

Director Jason Reitman is judging a YouTube contest looking for short-film submissions, reports The Hollywood Reporter.
The contest is sponsored by Hewlett-Packard and is looking for films that show a character dealing with a situation above their maturity level. That makes it very much part of the promotional push for Reitman’s next directorial effort Juno, about [...]


MGM lauches Lions for Lambs YouTube contest

MGM/United Artists has created a YouTube contest to promote the upcoming release of Lions for Lambs that seeks to play off the same socially-conscious themes of the movie, reports Variety. The contest encourages people record and upload a 90-second video of themselves talking about the social issue that matters the most to them.
The promotion - [...]


The Comebacks on Threadless

Online t-shirt design shop/community Threadless is holding a design competition related to the new Fox Atomic comedy The Comebacks. Entrants are supposed to create a shirt design that doesn’t contain the movie’s branded title treatment but is instead uses the movie’s themes as an inspirational starting point. You can check out all the guidelines and [...]


Springfield, VT wins The Simpsons Movie premiere contest

The Vermont city of Springfield has won the competition being run by 20th Century Fox to find a Springfield worthy of hosting The Simpson’s Movie premiere, reports The AP.
The town won the contest, which it entered relatively late in the game, after it received 109,582 votes in the online polling. Its entry featured a bald [...]


Chronicles of Narnia: Prince Caspian fan-art contest

Disney is kicking off the marketing campaign for Chronicles of Narnia: Prince Caspian, with a contest encouraging fans to submit their artwork to the movie’s official fan-site. Here’s the meaty part of the release with the submission details:
Attention all budding artists, photoshop masters, and chronic doodlers. We want to see your artistic interpretation of [...]


When Springfields compete, you win

Randi at The Cycle has another write-up of the competition 20th Century Fox is holding to find the Springfield most qualified to host the premiere of The Simpsons Movie. The movie debuts Juley 26th and Springfields from across the country are competing to host the event. Towns must submit short videos explaining why they’re the [...]


Sony launches Club Penguin promotion for Surf’s Up

Well this one’s at least contextual.
Sony Pictures has partnered with kid-friendly virtual world Club Penguin for a Surf’s Up promotion. The sweepstakes’ prizes include free memberships in the virtual game that range from lifetime to day passes.


New The Simpons Movie trailer and contest this Sunday

During this Sunday’s back-to-back broadcasts of “The Simpsons” - which includes the series’ 400th episode - there will be another exclusive preview of The Simpsons Movie.
To incentivize viewing and drive some online traffic, Fox is also running a contest related to that preview. After it runs, viewers are encouraged to hop onto The Simpsons official [...]


Question Bruce Willis in Second Life

20th Century Fox has launched a contest in support of Live Free or Die Hard that will give a winner the chance to do a question-and-answer with star Bruce Willis within the virtual world of Second Life. Take the Die Hard Fan Quiz and provide a short explanation of why you should be the one [...]