Contests : Movie Marketing Madness

Dr. Pepper joins the Indiana Jones and the Kingdom of the Crystal skull promotional campaign

Dr. Pepper has launched a wide-ranging promotion in conjunction with Paramount’s Indiana Jones and Kingdom of the Crystal Skull. The soft-drink maker has launched a microsite that ranges across the movie’s other promotional partners, including Expedia and Burger King, that brings everything together into what’s been dubbed the Passport to Adventure.
The prizes for participation range [...]

The Spirit widget now part of a contest

Now that the trailer for The Spirit has debuted, Lionsgate has re-purposed the widget used to count down to that debut as part of a contest.
If you’ve embedded that widget, you’re entered into a sweepstakes that will award the publisher whose embedded widget gets the most views a trip to the San Diego Comic-Con, an [...]

Watchman commercial contest on YouTube

Warner Bros. has launched a pretty cool commercial creation contest in conjunction with next year’s big comic adaptation Watchmen. I’ll let the official statement take over, with links included and the examples of what they’re looking for below. Official rules and more are on the movie’s YouTube channel here. See the official statement below. Zack [...]

Igor trailer and contest to debut at NY Comic-Con

The Weinstein Co. will debut the first trailer for their animated feature Igor at this weekend’s New York Comic-Con. Specifically the debut will happen on Sunday the 20th during a panel discussion at the Jacob Javits Center’s IGN Theater.
Along with that the studio is launching a “Be An Igor” contest that will award the winner [...]

Become Tony Stark with new MTV contest

MTV Networks has launched a “Live Like Tony Stark” contest to promote the upcoming Iron Man movie.
Enter on the site to win a weekend Los Angeles where you get to live like Iron Man’s alter ego, Tony Stark. That includes a $1,000 AmEx card to use on Rodeo Drive and an Audi Q7 to get [...]

Fox announced Made of Honor contest winners

I mentioned it when it launched so I feel I should mention Columbia has announced the winners of its Made of Honor “Get Married at the Premiere” contest.
Michelle Golightly (O RLY?) and Shaun Bollinger have won and will be married at the April 28th premiere, followed by a honeymoon trip provided by Fleurop. When they [...]

WB goes to YouTube for Get Smart campaign

Warner Bros. is bringing its campaign for Get Smart to YouTube in ways that involve more than just putting the trailers up there and walking away.
The studio is launching a contest beginning tomorrow for the movie asking for video submissions from the audience. The contest revolves around the idea of the shoe-phone, which anyone familiar [...]

Orbitz launches 21-themed sweepstakes

Online travel agency Orbitz is launching a promotion for Sony/Columbia’s Las Vegas drama 21. The “21 Trips in 21 Days Sweepstakes” will award Orbitz users 21 trips to Las Vegas, the setting for the movie, over the course of 21 days. Also participating in the promotion is the Las Vegas Convention and Visitors Bureau.
The sweepstakes [...]

Made of Honor contest wants to help you get married

A contest being run involving the upcoming romantic comedy Made of Honor is going to let one lucky couple get married at the movie’s premiere.
The contest, which is being run in conjunction with TheKnot, a popular wedding information site, is soliciting pictures and stories of betrothed couples. From those entrants 20 semi-finalists will be chosen, [...]

After Dark teams with Massify for fan-voting movie making

Interesting idea being tested out by After Dark Films. The studio is teaming with online production firm Massify to run a competition asking people to submit their ideas on a full-length feature film to make. Then as ideas are submitted they’ll be able to vote on them, as well as other key decisions throughout the [...]

Love Me Sexy gets retrospective and a contest

As part of the effort to extend the world of , something that’s important to the campaign for the movie, two things have popped up.
The first is this faux documentary on just how influential that single from Flint Tropics owner Jackie Moon was to society as a whole. A bunch of basketball stars and other folks [...]

Weinstein teams with MySpace for Diary of the Dead contest

The Weinstein Co. is partnering with MySpace on a contest to promote the upcoming zombie flick Diary of the Dead.
Aspiring filmmakers are being asked to submit their short horror film to the Diary of the Dead MySpace page. Once the videos are there they’ll be voted on by other visitors. Diary director George A. Romero [...]

Jumper video submission contest

20th Century Fox is launching a new contest to promote their upcoming sci-fi adventure flick Jumper. On the movie’s official Website you can submit your own video that’s been inspired by the comic prequel being released by Oni Press, the first couple dozen pages of which you can also view - and download - on [...]

Zohan to get animated tie-in

As part of the promotional push for You Don’t Mess With the Zohan, Sony Pictures is creating an animated series featuring the title character dubbed “The Adventures of Zohan.”
The series will debut in the spring and Adam Sandler will voice the same role he plays in the movie. Details on the series are few and [...]

Project: Direct winner announced

One of the things I forgot to include in my review of the Juno marketing campaign yesterday was that Fox Searchlight partnered with YouTube for a contest called Project: Direct. Luckily Steve Bryant lends a hand and points out that the contest, which Juno director Jason Reitman judged, has a winner.
Andria Falcao has won with [...]

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