The Objective trailer and website
Kimberly at PRWeek’s The Cycle pointed out a number of things for The Objective, the latest film from Daniel Myrick, the director of The Blair Witch Project. I’ll bypass Kimberly’s questions about whether or not there will be a “viral” campaign for the movie a la BWP and just deal with the marketing materials themselves.
The [...]
Surveillance trailer
The apple doesn’t fall very far from the non-linear tree if this trailer for Surveillance, directed by the daughter of David Lynch, is any indication.
If I’m reading this correctly I think the movie is about a little girl on a road trip with her parents who gets involved in something very bad involving a coke-snorting [...]
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Movie Marketing Madness lives at the intersection of entertainment itself and the industry that tries to sell it to the public. Not only is there news on the latest movie marketing materials being released, but analysis on how it achieves its goals of appealing to its target audience. MMM is a place to freely exchange ideas and try to participate in the evolving discussion on marketing best practices, especially when it comes to online efforts.
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