AfterDark Films : Movie Marketing Madness

Captivity DVD highlights the… director?

Seems Lionsgate isn’t eager to relive the pounding they took for Captivity’s theatrical release as the movie nears its DVD debut.
Alan brings to our attention the tower ad he’s seen online for the DVD, an ad that highlights the resume of director Roland Jaffe. Nowhere to be found is star Elisha Cuthbert, who was front-and-center [...]

Captivity producers thumb noses at, risk ire of, MPAA

It seems the producers of Captivity just weren’t content to leave well enough alone. After narrowly avoiding having the MPAA pull the R rating the film got over the whole torture porn billboard situation, the movie is once again tempting that same fate. This time it’s because the film’s producers took the billboard art that [...]

Captivity new trailer

CinemaBlend has a new trailer for the much-discussed torture porn film Captivity. There’s not much new to say about this one - it continues to show the psychological and physical torment visited upon Elisha Cuthbert in new and inventive ways.
I have to wonder what the point of this new trailer even is. To show just [...]

Captivity official website

Lionsgate/After Dark Films have launched the official website for Captivity, starring Elisha Cuthbert. The site opens with the film’s trailer and then progresses to get even worse. There’s this little floaty target thing that you direct with your mouse in order to “delve deeper” but then it only goes so far and bounces back to [...]

Captivity trailer

If you want my opinion (and why else would you be here) this trailer for Captivity is shocking for exactly the wrong reason. There’s nothing new about a young person - in this case Elisha Cuthbert - being kidnapped and imprisoned with all sorts of maniacal games being played on her as she tries to [...]

MPAA hits AfterDark with huge sanctions in response to Captivity SNAFU

Following the controversy surrounding the outdoor ads for Captivity that included what some felt were inappropriate scenes of torture and such, the MPAA has hit AfterDark, the studio producing the film, with a number of sanctions and penalties.
…the MPAA has suspended the ratings process for “Captivity” and is requiring the horror specialist to clear with [...]

Wristcutters poster

Ummm…OK. I’m not sure that this poster for Wristcutters: A Love Story has any real point to it. It doesn’t sell the movie at all, it doesn’t really hint at the dark comedy the flick is supposed to be. If you know the movie’s plot it makes sense, since the setting is some sort of [...]

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