Advertising : Movie Marketing Madness

Automakers fueling in-theater advertising surge

Car companies are flocking to in-theater advertising this summer, driven (heh) there largely by their desire to capture the attention of the audience coming out for the season’s biggest movies. Both National CineMedia and Screenvision, the two biggest theater ad network operators, are seeing numbers this year far in excess of last year. [...]

Movie marketers should pay attention to TV targeting

Wayne Freidman at Variety hits the nail squarely on the head when he says addressable, or targetable, television advertising has a number of positive implications for movie advertisers. That’s especially true, as he says, for marketers of movies with niche-appeal that need to find a specific audience in order to succeed. While Google [...]

Newspapers make plea for film ad dollars

As recently as 2005 movie studios spent $1.5 billion advertising their films in newspapers. In 2007 that was down to $880 million, a drop of almost half. And while the spending seems to have stopped falling, media buyers are looking for newspapers to do more to attract their dollars. The Tribune Company, for [...]

Indiana Jones and the Kingdom of the Crystal Skull advertising notes

As we hurtle toward the May 22nd release date, the advertising for Indiana Jones and the Kingdom of the Crystal Skull is definitely ramping up quite a bit.
First off, the picture to the left was snapped by me this morning along Clark St. in downtown Chicago. I’ve seen two or three of these around and [...]

Miramax taps Maxus, Media Storm for planning and buying

Miramax has chosen WPP Group’s Maxus to handle its media buying and planning duties for the studio’s TV, radio and electronic outdoor advertising. It also selected independent agency Media Storm to handle digital work ranging from search to mobile efforts. Allied Advertising will continue to handle newspaper work, a portion which was not [...]

Hulk takeover puny IMDb

Tom alerted me to the fact that Universal had The Incredible Hulk stomping all over the front page of the IMDb today, a couple days after the new trailer for the film was released. That trailer plays on the page automatically, though to their credit you do have to click the video to enable the [...]

Still legs left in the microsite concept

This new study from Keynote Competitive Research, via eMarketer, should be of special interest to movie marketers. It shows that highly interactive microsites are good for use as ways to build user loyalty. According to the research, microsites had the highest rating among marketers as a tool to return “great results,” with 37 [...]

Indiana Jones notes

A whole batch of notes about Indiana Jones and the Kingdom of the Crystal Skull to pass on. First, you can now read the official press release from Dr. Pepper for their “Passport to Explore” game promoting the movie, as well as get a good look at the soda cans that are going [...]

Hancock sneak-peak during “American Idol”

The extended trailer/TV spot for Hancock below debuted during last night’s episode of “American Idol” on Fox. The spot plays the movie more as a serious action flick than previous trailers have, which show it more as an action comedy. Yes, there are funny elements below but the majority of it is action-oriented.
I’m guessing that’s [...]

Movie fans more likely to be outdoors

Over on Twitter, Brian Morrisey is always taking the piss out of companies that release survey results that - shockingly - seem to confirm their own business models.
I bring this up in light of the new numbers from PosterscopeUSA, an out-of-home media agency, that show which consumer demographics are paying attention to out-of-home media.
Where this [...]

Pathology advertises on YouTube

OK, first let me state something clearly: I do not regularly surf YouTube for Britney Spears music videos. No, really. I was duped into clicking to it by Pete Vonder Haar and, seeing all the advertising going on, I stuck around. That’s my story and I’m sticking to it.
That out of the way, said Spears [...]

Disney again tops entertainment ad spenders online

Once again Walt Disney Co has emerged as the top online ad spender among entertainment companies/movie studios according to Nielsen Online.
In February 2008 Disney accounted for 46.8 percent of online spending, with Time Warner coming in second with 19.4 percent. Viacom slotted third with 8.4 percent.
Second from the bottom was Sony, which accounted for just [...]

The Love Guru ad in the Village Voice

Just got tipped off that this ad for The Love Guru ran in The Village Voice this week. It’s very cool as a reference to the old “learn how to play guitar” ads that used to run in local papers.

Prince Caspian ads on IMDB

Noticed this ad for Chronicles of Narnia: Prince Caspian the other day when visiting the IMDB. Kind of an interesting ad unit, no? Subsequent visits displayed different characters.
The ads started appearing, it seems, shortly after Disney released a slew of character images of various creatures in the movie, which I can’t really believe is a [...]

NHL to help promote The Love Guru

The National Hockey League (Wikipedia entry for those, like me, unfamiliar with the entity) will help Paramount promote the Mike Myers comedy The Love Guru.
The league will take advantage of the fact that the movie features the Toronto Maple Leafs prominently. It will produce a 30-second spot (no one tell Jaffe) featuring game footage as [...]

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