Best of MMM
3/11/05 – Movie Marketing and Emerging Technology
11/8/05 – Movie marketing and the 30-second spot
1/23/06 – Movie campaigns lose influence closer to release date
2/24/06 – Movie Marketing and Consumer Control: Part 1
2/28/06 – Movie Marketing and Consumer Control: Part 2
3/9/06 – Movie Marketing and Consumer Control: Part 3
3/25/06 – Success, budgets and reaching influencers
5/23/06 – Movie marketers hold back on TV upfront buying
5/30/06 – Where’s the promotional swag?
7/8/06 – Paramount’s bad week and the power of word of mouse
7/13/06 – Movie marketing, the Long Tail and incentives
9/22/06 – Internet is where people go for movie information
10/15/06 – Creation and distribution in a new media world
10/26/06 – Studios still off-track when it comes to online advertising
11/27/06 – Making it worth the audience’s time
2/21/07 – What does it cost to market an Oscar contender?
3/13/07 – Change your thinking, change the world
5/16/07 – Totally expected backlash from theater owners materializes
7/18/07 – Bringing widgets to your movie marketing efforts
9/10/07 – Movie download market still has room for growth
9/25/07 – How online ads influence movie-going
10/26/07 – Indie films finding success hard to come by this fall
10/31/07 – “Movies for no one”
11/1/07 – As movie marketing shifts online, so does influence
11/5/07 – A glut of both quality and quantity
11/5/07 – Social network ad-targeting and its specificity
11/7/07 – What Facebook’s new ad formats mean for movie marketers
11/21/07 – The distruptive emergence of a new entertainment model
11/28/07 – Disney outstrips all other entertainment companies in ad dollars
12/31/07 – The overture to 2008’s changes has begun
1/3/08 – Supply and demand still rule, even in the movie market
1/18/08 – Living and working in the community
1/19/08 – Bonus features as marketing tools
1/29/08 – Blogs suddenly important to studios
3/24/08 – How social media can help when the audience does research
8/22/08 – What’s appropriate advertising for R-rated films?
10/2/08 – The stagnating social media landscape
10/28/08 – Flux
11/4/08 – Oscar advertising not nearly what it used to be
12/8/08 – Customer Releations 2.0
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