Best of MMM : Movie Marketing Madness

Best of MMM

3/11/05 - Movie Marketing and Emerging Technology

11/8/05 - Movie marketing and the 30-second spot

1/23/06 - Movie campaigns lose influence closer to release date

2/24/06 - Movie Marketing and Consumer Control: Part 1

2/28/06 - Movie Marketing and Consumer Control: Part 2

3/9/06 - Movie Marketing and Consumer Control: Part 3

3/25/06 - Success, budgets and reaching influencers

5/23/06 - Movie marketers hold back on TV upfront buying

5/30/06 - Where’s the promotional swag?

7/8/06 - Paramount’s bad week and the power of word of mouse

7/13/06 - Movie marketing, the Long Tail and incentives

9/22/06 - Internet is where people go for movie information

10/15/06 - Creation and distribution in a new media world

10/26/06 - Studios still off-track when it comes to online advertising

11/27/06 - Making it worth the audience’s time

2/21/07 - What does it cost to market an Oscar contender?

3/13/07 - Change your thinking, change the world

5/16/07 - Totally expected backlash from theater owners materializes

7/18/07 - Bringing widgets to your movie marketing efforts

9/10/07 - Movie download market still has room for growth

9/25/07 - How online ads influence movie-going

10/26/07 - Indie films finding success hard to come by this fall

10/31/07 - “Movies for no one”

11/1/07 - As movie marketing shifts online, so does influence

11/5/07 - A glut of both quality and quantity

11/5/07 - Social network ad-targeting and its specificity

11/7/07 - What Facebook’s new ad formats mean for movie marketers

11/21/07 - The distruptive emergence of a new entertainment model

11/28/07 - Disney outstrips all other entertainment companies in ad dollars

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