03/11/05 – Movie Marketing and Emerging Technology
11/08/05 – Movie marketing and the 30-second spot
01/23/06 – Movie campaigns lose influence closer to release date
02/24/06 – Movie Marketing and Consumer Control: Part 1
02/28/06 – Movie Marketing and Consumer Control: Part 2
03/09/06 – Movie Marketing and Consumer Control: Part 3
03/25/06 – Success, budgets and reaching influencers
05/23/06 – Movie marketers hold back on TV upfront buying
05/30/06 – Where’s the promotional swag?
07/08/06 – Paramount’s bad week and the power of word of mouse
07/13/06 – Movie marketing, the Long Tail and incentives
09/22/06 – Internet is where people go for movie information
10/15/06 – Creation and distribution in a new media world
10/26/06 – Studios still off-track when it comes to online advertising
11/27/06 – Making it worth the audience’s time
02/21/07 – What does it cost to market an Oscar contender?
03/13/07 – Change your thinking, change the world
05/16/07 – Totally expected backlash from theater owners materializes
07/18/07 – Bringing widgets to your movie marketing efforts
09/10/07 – Movie download market still has room for growth
09/25/07 – How online ads influence movie-going
10/26/07 – Indie films finding success hard to come by this fall
10/31/07 – “Movies for no one”
11/01/07 – As movie marketing shifts online, so does influence
11/05/07 – A glut of both quality and quantity
11/05/07 – Social network ad-targeting and its specificity
11/07/07 – What Facebook’s new ad formats mean for movie marketers
11/21/07 – The distruptive emergence of a new entertainment model
11/28/07 – Disney outstrips all other entertainment companies in ad dollars
12/31/07 – The overture to 2008′s changes has begun
01/3/08 – Supply and demand still rule, even in the movie market
01/18/08 – Living and working in the community
01/19/08 – Bonus features as marketing tools
01/29/08 – Blogs suddenly important to studios
03/24/08 – How social media can help when the audience does research
08/22/08 – What’s appropriate advertising for R-rated films?
10/02/08 – The stagnating social media landscape
10/28/08 – Flux
11/04/08 – Oscar advertising not nearly what it used to be
12/08/08 – Customer Releations 2.0
01/02/09 – Identifying the right blog
01/05/09 – Because Twitter is where the conversations happen
01/15/09 – Be a social media learner
01/16/09 – The answer, of course, is marketing
02/05/09 – Super Bowl movie ads get online buzz
02/09/09 – Public relations supports advertising
02/17/09 – Same old mistakes
03/03/09 – Don’t stop with hyper-local to save the media business
03/06/09 – What sponsored conversations mean for movie studios
04/09/09 – Embrace the buzz as a component of your movie marketing
04/15/09 – Counteracting a movie’s negative word of mouth
04/20/09 – Knowing where your audience is
04/27/09 – When directors get personal about marketing
04/28/09 – Bringing personalization to marketing and recommendations
04/30/09 – Crisis communications
05/06/09 – $5 Cover: A community time-capsule and cross-platform case study
05/11/09 – Crisis communications part 2
05/11/09 – Using staff to drive sales
05/18/09 – Remaking the press site
06/01/09 – At what point do we begin to do harm?
06/23/09 – Finding your built in audience
06/25/09 – The “sponsored conversations” issue finally comes to the forefront
06/25/09 – Dispelling the “free advertising” myth
07/08/09 – Book/Campaign Review: Personal Effects – Dark Art
07/10/09 – Movie studios on Twitter
07/15/09 – Don’t think about Twitter – Think about word-of-mouth
07/20/09 – Studios try to tap into “Twitter effect”
07/30/09 – Crowd-sourced movie ratings
08/03/09 – The other side that needs to be considered about Twitter
08/24/09 – Marketing ends where the product begins
09/23/09 – Festival buzz
09/30/09 – New research on the influence of movie marketing
11/16/09 – Crowdsourcing the audience
11/18/09 – The “junket mentality”
11/20/09 – Exclusives in a distributed world
12/04/09 – So you didn’t make it into Sundance
01/10/10 – Territorial BS
01/12/10 – Movie marketing budget or drunk sailor?
01/20/10 – Film Festivals as the ignition point
02/02/10 – Marketing timing
02/03/10 – Sub-communities
03/05/10 – No bounce for dramas
03/11/10 – Location awareness apps and movie theaters
03/18/10 – Niche outreach doesn’t have to be the final option
03/19/10 – The evolving role of SXSW
03/30/10 – The Conversation and the need for more cross-industry talk
