Author Archive
Movie Marketing Madness: Going the Distance
Long-distance relationships are hard. Something about never being able to actually see the person you're dating and communication being awkward after a while…it all sounds, quite frankly, ghastly. I've never been in one myself, but that's what I hear at least from the few friends who were in some kind of long distance relationship. These [...]
Movie marketing advertising spending drops
Overall movie marketing spending was down about 6.6 percent in the first two quarters of 2010, according to recent numbers on measured media dollar allocations from Kantar Media, reports AdAge (8/31/10). While overall spending dropped some sectors saw increases, especially outdoor advertising, which grew from $48.9 million in the same period of [...]
Movie Marketing Madness: The American
Last year we saw George Clooney play a man who enjoys being a lone wolf. His character in Up in the Air, Ryan Bingham, spent 320+ days in the air flying from one place to the next working on laying people off, for which he needed to be as dispassionate as possible about not just the damage he was inflicting on others but also his own life, [...]
3D presentation and the ticket price issue
One of the more interesting narratives from the last year or so is the one around the pricing of movies at the box-office. Specifically, with 3D presentations becoming more and more common the movie industry finally has something that it hasn't for a long time: variable pricing. (And no, I'm not counting matinee/evening show differentiations [...]
After the Campaign: Brief Interviews With Hideous Men
(I'm a lousy reviewer of movies. But I am in interested in comparing how accurate the marketing campaign was in presenting the movie accurately when I later wind up seeing the movie itself.) After reviewing the marketing campaign for Brief Interviews With Hideous Men I came away with the sense that the movie would be an uncomfortable viewing [...]
