An unexpected audience

Interesting story in the LA Times (12/16/09) about how Paramount/Dreamworks found itself switching marketing strategies on the fly for The Lovely Bones after they realized the movie played better with teenage girls and young women than had been previously assumed or planned for. The movie is currently in limited release prior to a wider break in mid-January.

Here’s Ben Fritz, the writer of the LAT piece, introducing it on the paper’s YouTube channel, which I think is kind of a cool way to bring in that audience.