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Movie Marketing Madness by Chris Thilk is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License.
Based on a work at MMM.

Habits of movie tie-in video game buyers

Nielsen has an interesting report on the spending habits of those households that are likely to buy video games that tie in to recent-release movies. Unsurprisingly, the households that are steady buyers or tie-in games are also steady buyers of DVD movies.

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