I got interviewed a couple weeks ago about 2012′s marketing and what I thought of it, specifically about how it seemed to be getting so much attention for honking people off and causing more than a few folks to mistakenly think the world was ending. That interview resulted in a quick quote from me in The Guardian UK that, interestingly enough, is actually about the marketing for The Love Guru, but still in the context of campaigns that were more engaging than the films they were supporting. That story also was used by Stephen Salto as the basis for a list of some movie marketing disasters that’s pretty funny.
Todd Defren of SHIFT Communications also pulled in a quote from my column in his post about social movie marketing that’s worth a read.
Related posts:
- Women and going to the movies Ann Hornaday in The Washington Post (10/26/09) writes about the...
Related posts brought to you by Yet Another Related Posts Plugin.
