I’ve chatted with Jon Reiss occasionally and have definitely been in tune to the stuff he’s written for Ted Hope’s Truly Free Film blog and such, finding him to be one of the more interesting thinkers when it comes to revamping movie marketing and distribution. So I’m very much going to be checking out Think Outside The Box Office, his new book. You can read the introduction and view the table of contents for Think Outside the Box Office at IndieWire. Here’s an excerpt:
The independent film world is abuzz about the collapse of the traditional independent film distribution model. In recent years, more than 5,000 feature films have been submitted to the Sundance Film Festival annually, and only a few hundred get the golden ticket. Of those accepted, perhaps a handful at best will make a sale that might cover at least half of their production expenses. Another handful might be offered a 20-year deal for all rights to their film — with either a token advance of about $15,000 or no advance at all. No longer can filmmakers expect someone to come and take their film off their hands and guarantee them theatrical release and full recoupment. Any filmmaker who doesn’t understand the current state of affairs is going to have a rude awakening.
And sign up at the book’s official site for a coupon
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