SuperGenius in Chicago

One of my goals for the new year (and the remainder of this year) is to get out and about more, both to formal conferences and less structured meetups. Sometimes events I want to get to conflict with work or personal things but it’s something I’m working on ironing out and prioritizing.

Which is why I’m jumping at the chance to attend SuperGenius, the word-of-mouth marketing event being put on by GasPedal and Andy Sernovitz. Andy’s the author of the book Word of Mouth Marketing and an all-around nice guy who definitely believes what he preaches in terms of the power of WOM.

Here’s the overview of the day:

The “How to be great at Word of Mouth Marketing” Conference
12/16/09, Gleacher Center, Chicago
http://www.gaspedal.com/supergenius

Word of Mouth Supergenius is where you’ll learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’ll learn practical, hands-on techniques to get started, grow your program, and earn amazing word of mouth.

Taught by masters of word of mouth from Starbucks, Maker’s Mark, Domino’s, LEGO, Coca-Cola, and many more, you’ll gain the knowledge and skills you need to get people talking about your brand. Captivating speakers like Jason Falls, Mitch Joel, John Jantsch, Saul Colt, Spike Jones, John Moore, Rod Brooks, and our own Andy Sernovitz (to name a few) will take you through a day jam packed with innovation and intellect.

You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — and learn it all in just one day.

If you’re in Chicago or would like to come in and attend, MMM readers can enter the code VIPMOVIEMARKETINGMAD when registering and receive 10% off the regular price. And feel free to let me know you’re coming so we can connect at or around the event.