Harry Potter and the Half-Blood Prince
MediaPost profiles Avatarlabs, the creative shop that designed and executed some of the online ads for Harry Potter and the Half-Blood Prince, including tweaking those ads for deployment around the world.
Karina flags how, despite the real-life relationship between Yi and Cera being the focal point of much of the movie’s buzz, Yi is now saying in interviews that the two never dated.
Paramount put together a video called Invasion of Cobra Island that features old-school action figures, vehicles and playsets being used to tell a story of the Joe’s discovering the location of Cobra’s hidden base and staging an invasion. While very fun and cool, it unfortunately highlights how much the big-screen movie ignores all this built-in audience good will by playing directly into that.
While a number of movies’ campaigns are cited, the Soul Storage Company effort for Cold Souls is the lynch-pin of this AdAge article about the decade long history of “viral” campaigns online in support of films.
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