IO9 uses a Variety story on how different films are marketed to different regions to look at the ways Star Trek was sold world-wide, appealing to different cultural queues in each market.
That same story in Variety includes an examination of how The Hangover was tailored for each region. Interesting since this is the sort of comedy I would expect would be pretty universal in its appeal.
Among those just now realizing they were duped are a set of twins that run a small PR shop in Los Angeles that Bruno the character approaches in an effort to raise his profile. Let’s just say the scene does not reflect well on my profession.
Harry Potter and the Half-Blood Prince
Since we’re all about how social media impacts a movie’s word-of-mouth now it’s only fitting that Mashable looks at how Harry Potter is a social media blockbuster and Steven Zietchek examines what impact Twitter will have on the movie’s box-office.
Donna at Lip-Sticking covers the online component of the campaign pretty well, including a deep-dive into some things I only glanced over and an examination of the fan community efforts that I didn’t mention at all.
The lack of promotional partners for the Harry Potter movies is on purpose, as this WSJ story says Warner Bros. has intentionally shied away from such deals since they can “cheapen or overexpose the product” and with so many movies in the series the studio doesn’t want to do any damage along either of those lines.
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