The rising role being played by online, social network-based word of mouth is partly to blame, at least according to some people, for the fact that star-power seems to be waning in importance in movie marketing. Once-invincible stars aren’t bringing them in like they used to and are being beaten by movies with ensemble, second-string casts and other factors that don’t carry as much traditional weight.
The AMC blog looks at some of the greatest movie hype-starting hoaxes in history.
The Campaign for a Commercial Free Childhood is increasing the pressure on federal regulators over the advertising for PG-13 movies that airs during programming meant for younger children. The group points to the large amount of ads for Wolverine, Transformers 2, Terminator Salvation and more that have been broadcast this year. In response, the MPAA, which is charged with self-policing the ads for these movies, says it works hard to make sure whatever is approved is appropriate for those audiences.
Valeris Van Galder is leaving her post as co-president of worldwide marketing at Sony Pictures but is not said to be going to another studio. Instead she simply appears to be stepping down for personal reasons. Mark Weinstock, the other co-president of the division, will assume her duties upon her leaving.
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