Advertising/Marketing
Display ads will come to Dish Networks in early 2010 thanks to a partnership between that company and WPP’s GroupM. That system will likely then be rolled out to DirecTV and possibly even beyond that as addressable ads continue to be all the rage for cable television.
Advertising executives have an idea of what the impact of DVR ad-skipping is having on their business but don’t know how to counteract it.
Digital College Network is a new start-up out-of-home advertising network that is installing screens that will display entertainment, advertising and other content on those screens, which will be placed in college bookstores across the country.
YouTube has introduced new overlay ads that can link to an outside website directly. Overlays were all the rage about a year and a half ago and it’s odd they waited this long to jump on this bandwagon.
A study done by a television industry trade group says that television is a more effective environment for advertising than the web, especially in terms of “emotional engagement.” I’m awash in shock.
Advertisers have agreed in principle to new self-regulatory guidelines that would give web users more control over behaviorally targeted online ads. The proposed guidelines from the AAAA would require ISPs, ad servers (including Google, Yahoo and others) and companies that make browser toolbars to get opt-in agreements from users before serving up such ads, though how that assent is given and to what extent it would be applied remains unclear.
Media
The New York Times is dropping a restriction it had placed on member papers that content must appear in print first. Members can now post original NYT pieces on their sites before that content appears in print, a move designed allow those member papers to evolve to meet consumer needs.
Social Media
Flickr has made it easier to post the photos you upload there to Twitter.
Twitter has started the process of trying to copyright “tweet” in response to the wide-range of applications that use that word in their names. It says it won’t go after those currently using the word but just want to make sure that, since it’s so connected in people’s minds with Twitter, it’s not being abused.
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