Archive for July, 2009
Twitter Updates for 2009-07-31
RT @EDouglasWW: RT @akstanwyk's last post at Variety http://bit.ly/joGAW # Which would you rather have: A good "personal brand" or a good reputation. Cause they're different. I know what I'm focusing on. # Apparently this needs to be said one more time: http://su.pr/AAVuyb # There's so many things in the last couple [...]
Marketing Madness in 60 Seconds: 7/31/09
Advertising/Marketing The upfronts are finally beginning to move forward and the networks are finally starting to log some sales. It's not like commercial time is flying off the shelf though, and the take for networks might be in the $1 - $1.5 billion range, down from over $9 billion last year - even though they're not conceding as much on [...]
Finding an Audience: Distribution Notes for 7/31/09
Theatrical The debate continues as to whether 3D exhibition is still building steam or is leveling off as measured by per-screen takes and such. Home Video Studios used the Comic-Con get-together to try and drum up interest in their upcoming home video releases, an effort to staunch the bleeding that's been going on in that category in [...]
Picking up the Spare: The Hangover, Transformers
The Hangover Tucked into a story about how entertainment and lifestyle sites are weathering the advertising downturn alright - and sometimes even growing - is a bit about how "what's cool" filter Thrillist ran a campaign for The Hangover that culminated in a New York City party (cause that's what Thrillist does) with over 1,000 people attending [...]
Quick Takes: 7/31/09
An effort by 20th Century Fox to get some "viral" chatter for I Love You, Beth Cooper has backfired. They paid a high school valedictorian to end her speech with a declaration of love for a classmate in much the same way the movie portrays, an attempt to show how the movie has inspired kids to go out on a limb. The deal with the student was [...]
