Changing movie poster delivery?

Photo via http://www.flickr.com/photos/franmoff/

In all the discussion about changing the delivery of films themselves it wasn’t until I read a post by Tim Street that I had contemplated how digital delivery might alter display of movie posters. Tim’s post Death of the Movie Poster talks about someone who’s doing more or less just that, using a Red One camera to shoot a short video that takes the form of a poster but features motion.

Even if the in-theater display of posters doesn’t quite go this far in the near future, it would be intriguing if theaters began installing digital signage along the lines of what is currently being used by National Cinemedia, Screenvision and other indoor ad network operators. The need for physical posters would be almost eliminated as key art would be uploaded remotely and easily changed as movies were shifted between screens. Those display screens could even occasionally show advertisements, prompt people to head back to the concession counter for a special deal or even shoot, via Bluetooth, content to the audience’s cellphones. The possibilities are somewhat endless.