TV spots for the movie that started airing shortly after it opened included one of the film’s biggest “spoilers” or surprises, at least for those that weren’t paying attention to much of the film’s publicity: A scene of a digitally composed Arnold Schwarzenegger’s iconic T-800. The shot in the commercial is, according to those that have seen the film, just about the entirety of this appearance but is obviously meant to draw people in that might have been sitting this one out because it didn’t tie directly back to that character or the previous films in quite that way.
Not much of a surprise, but the image used for the poster is a Photoshopped version of a shot that appears in the movie, with sunglasses added to the baby, some brand names removed form the baby’s carrier and the characters moved closer together.
Kofi at Screenrant has some problems with he calls the bait-and-switch tactics used by Disney/Pixar in advertising Up, saying the emphasis on the talking dogs and other comedic elements doesn’t accurately represent a film that’s more serious. He says there are reports of parents leaving the theater with upset children who thought they were getting something more akin to Bolt. I haven’t seen the film yet, but have these parents seen anything Pixar has done? Of course their movies are more contemplative than the advertising makes them out to be. Almost all of them fit that mold.
Check out the Wolverine-inspired shoe designs from Nike that are about to hit retail shelves. Not sure why these are coming out so far after the movie’s release, but they still look pretty cool.
The Children’s Advertising Review Unit (CARU) has flagged some TV commercials for the big-screen revitalization of the Star Trek franchise as being inappropriately placed in programming with a primary audience of children who would be too young for the PG-13-rated film. CARU has referred the ad placements to the MPAA after Paramount Pictures said the placement of the ads in the unidentified program was intentional and not an accident on the part of either it or the broadcaster. If the MPAA finds the placement violated its guidelines it could take some sort of action against Paramount since the organization is eager to avoid any…Imperial entanglements.
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