Archive for June, 2009
Best Picture winners/losers
I haven't weighed in on the move by the Academy of Motion Pictures Arts and Sciences to expand the Best Picture nominees from five to 10 has been the subject of a lot of commentary and speculation. It seems like everyone is more or less reading their own agenda into it, saying it's going to be good for animated films/good for genre films/bad for [...]
Twitter Updates for 2009-06-26
@MackCollier: I could hug you right now, big guy. in reply to MackCollier # Fox Searchlight releases trailer for Amelia, prompting 1 million "Didn't we just get this movie...oh, no, that was Night/Museum 2" comments. # @MackCollier: I'd love to comment but I'm still trying to recover the psychosomatic blindness. in reply to [...]
Marketing Madness in 60 Seconds: 6/26/09
Advertising/Marketing Yes, the FTC is looking into paid placements of online mentions that aren't fully disclosed by the author. But I'm hoping that what Andy Beal says is right and that most writers won't have to worry about it since there's nothing wrong with what they're doing. For those worried, a simple bit of disclosure should suffice [...]
Finding an Audience: Distribution Notes for 6/26/09
Home Video Redbox's kiosks are taking business away from Netflix. It's not that surprising since those kiosks very much serve the hits-driven head of the Long Tail consumer market and so are going to be attractive to the pedestrian traffic that their placement in McDonald's restraurants and outside Walgreen's stores draws [...]
Picking Up the Spare: Terminator, Star Trek, Transformers, Watchmen
Terminator: Salvation James dropped me a line to let me know he had snagged an online ad that Visa created as part of a promotion they were running for Terminator: Salvation. Star Trek Star Trek - and Terminator - was among the most searched topics in the month of May according to Nielsen. The report says that searchers were looking for [...]
