It shouldn’t be all that surprising that two studios are among those using YouTube’s new larger banner ad format. Both Universal Studios and Lionsgate have tried out the bigger units, advertising Fast and Furious and The Haunting in Connecticut, respectively.
I really, really despise this shaky creative unit for Crank: High Voltage that takes the trailer for the movie and extends the action into the rest of the browser window. So bullet holes show up on the screen and glass breaks and other effects like that come out of the trailer. It’s an interesting idea but it’s so cheesy in actual execution that it just comes off as silly.
Patrick Goldstein has a story about the unexpected success of Knowing at the box-office that includes quotes or opinions from three unnamed marketers, with the consensus being that people don’t go see Nicholas Cage movies but instead were attracted to it because the campaign made it seem similar to the National Treasure series. That’s a fair point, but I do agree with the one commenter who mentions it’s not the strongest case without the names of those marketers being public.
The under-construction W. hotel in Los Angeles is being built with movie publicity junkets in mind. The management is making a special appeal to studios by touting its space and facilities that they say are just perfect for hosting interviews with talent, with maleable space and extra electricity capabilites. The new hotel would compete primarily with The Four Seasons, which has the vast majority of the junket business.
Apparently the visitors to TheDailyPuppy.com were big fans of the site takeover executed by 20th Century Fox in support of the DVD release of Marley & Me. You’ve also probably seen 117 airings of the Purina commercial promoting the DVD.
If you buy at least five gallons of gas at BP stations you can go inside and get a game card promoting the Hannah Montana movie. The promotion will be supported with advertising and signage on gas station pumps that are sure to make kids waiting in the car want to head inside.
Barry Koltnow at the Orange Country Register stumbles on to the idea that the marketing campaigns for some downbeat movies often have a relentlessly upbeat tone. As examples he picks out the campaigns for Slumdog Millionaire and Marley & Me.
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