Archive for April, 2009
Crisis communications
Whatever industry you, as a marketer, might be working in, you probably have a crisis communications plan. Something that you and a couple other stakeholders - or even your predecessor and those of the current management - put together a couple years ago in response to some company making headlines by being caught in a bind when they obviously [...]
Universal to integrate Twitter into online ads
Universal has become the latest company to either execute or at least announce their plans to execute the idea of integrating Twitter into their rich media online advertising. Rich media units for at least two of the studio's upcoming films will include mentions of those movies drawn from Twitter, with the mentions being displayed in a [...]
Movie trailers a natural fit for Danoo’s screen network
As this MediaPost article rightly states, movie trailers would be a great source of content for a new test being run by out-of-home ad and content network Danoo. Danoo operates out-of-home screens that are placed in airports, coffeehouses and other locations. The company is currently testing a program that would add Wi-Fi and Bluetooth [...]
How “good enough” is the ultimate home video speedbump
There's a good post up on Gizmodo that addresses the problem facing many portions of the technology industry today, that consumer-aimed tech has achieved a level where things are "good enough" for most people that not only is product differentiation made more difficult, but there's consumer reluctance to upgrade. This has been the biggest [...]
Lionsgate tops March 2009 online entertainment advertisers
Powered by a number of high-profile theatrical releases like Crank: High Voltage and The Haunting in Connecticut the home video releases of Punisher: War Zone and The Spirit, Lionsgate takes the top spot on Nielsen's list of top entertainment industry online advertisers for March of 2009. It beat out Dreamworks, which came in at the fourth spot, [...]
